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Esports World Cup agrees LG, Pepsi sponsorship deals

The EWCF, organizer of the annual Esports World Cup (EWC), has announced a pair of new partnerships for the competition ahead of its inaugural 2024 edition.

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RTVE secures Paralympics rights in Spain

Spanish public service broadcaster RTVE has finally secured rights to the Paris 2024 Paralympic Games after agreeing a deal with the primary rightsholder in the country.

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Packers renew with Associated Bank, Shift4 adds Vikings to NFL portfolio

The Green Bay Packers, of American football’s NFL, and US firm Associated Bank have announced a multi-year renewal and expansion of their partnership.

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Nike revenue down 2% in Q4, projects further slump in 2025

Global sportswear giant Nike has published its financial results for the fourth quarter of the 2023-24 financial year, as well as its full-year results for the period, headlined by a full-year revenue...

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Inter sign up Betsson Sport as new shirt sponsor

Inter Milan, the Italian soccer giants, have today confirmed a new four-year shirt sponsorship deal with Sweden-based online betting and gaming firm Betsson.  

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RMG chief executive Stevenson to step down

Racecourse Media Group (RMG), the UK-based rights organization that produces and distributes horse racing coverage, has announced the forthcoming departure of its chief executive officer (CEO) Martin...

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Optus snaps up FA Cup rights in Australia

Optus Sport, the subscription streaming platform of the Australian telecoms group, has secured domestic rights to English soccer’s FA Cup knockout competition under a multi-year deal.

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Last-16 games maintain strong Euro 2024 viewership

As soccer’s 2024 UEFA European Championship has progressed into its knockout stages, viewership across Europe has continued to maintain its strong levels, with audiences in the UK surging to a new 2024...

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The R&A appoints Darbon to succeed Slumbers as CEO

Mark Darbon has been appointed as the new chief executive of The Royal and Ancient (R&A) UK-based golfing body.

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Fanatics adds NZ Rugby to sports stable

The New Zealand Rugby (NZR) rugby union governing body and Fanatics, the global sports merchandising and e-commerce giant, have announced a new retail and merchandising partnership.

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NBA champions Celtics put up for sale by owners

The ownership group behind the NBA champion Boston Celtics franchise has stated that it is looking to completely divest from the team in what would be one of the most lucrative sports franchise sales...

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Jones to head up Seven’s sports division in restructure

Seven West Media, the Australian commercial broadcaster, has announced several leadership changes within its sports division.

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DP World Tour brings in J. Lindeberg as official clothing supplier

European golf’s DP World Tour has unveiled an exclusive, multi-year partnership with fashion and lifestyle brand J. Lindeberg.

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WBD agrees broadcast deal for slate of Mountain West games

Warner Bros. Discovery, the US media giant, has expanded its slate of US college sports broadcasts through a new multi-year agreement with the Mountain West conference to broadcast its games.

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Top ten current sponsor partners of VfB Stuttgart

Total sponsorship revenues of VfB Stuttgart from commercial partners in the 2022/23 season reached over $20.2m. Discover their top ten sponsors here.

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Top ten current sponsor partners of Schalke 04

Total sponsorship revenues of Schalke 04 from commercial partners in the 2022/23 season reached over $44.3m. Discover their top ten sponsors here.

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Top ten current sponsor partners of Angers SCO

Total sponsorship revenues of Angers SCO from commercial partners in the 2022/23 season reached over $4.1m. Discover their top ten sponsors here.

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Top ten current sponsor partners of AC Ajaccio

Total sponsorship revenues of AC Ajaccio from commercial partners in the 2022/23 season reached over $2.1m. Discover their top ten sponsors here.

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Top ten current sponsor partners of Frosinone

Total sponsorship revenues of Frosinone from commercial partners in the 2023/24 season reached over $1.3m. Discover their top ten sponsors here.

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Top ten current sponsor partners of Auxerre

Total sponsorship revenues of Auxerre from commercial partners in the 2022/23 season reached over $4.1m. Discover their top ten sponsors here.

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