Cadbury extends Wallabies partnership through 2029
International confectionery brand Cadbury has renewed its partnership with the Wallabies, Australia’s national men’s rugby union team, in a new long-term deal.
View ArticleLeicester bring in BC.Game as shirt sponsor for Premier League return
Newly promoted English Premier League soccer side Leicester City has unveiled online gaming platform and cryptocurrency casino BC.Game as its new principal partner in a wide-ranging multi-year deal...
View ArticleMulti-club groups get green light to compete in UEFA competitions
UEFA, European soccer’s governing body, has cleared the way for Manchester City and Manchester United to compete in its club competitions next season after the English Premier League giants made...
View ArticleDAZN makes €375m annual Ligue 1 domestic rights offer
International sports streaming service DAZN has made an offer of €375 million ($406.3 million) on average over five years for a major set of Ligue 1 French domestic soccer rights, according to reports.
View ArticleFrench government adds more FTA sports to protected events list
The French government has updated its list of sporting events that need to be made available free-to-air (FTA) domestically.
View ArticlePenalty wins deliver huge Euro 2024 audiences in England and France
The BBC’s coverage of England’s penalty shootout victory over Switzerland in the Euro 2024 quarter-final drew in more than three quarters of the UK’s TV viewers on Saturday, with a peak audience of...
View ArticleSkydance and Paramount Global finally seal merger
A deal worth $28 billion between media giant Paramount Global and heavyweight film production firm Skydance - which has been in the works for the last six months - has now been finalized and announced...
View ArticleEBU and IBU extend long-term media rights partnership until 2030
The European Broadcasting Union (EBU), an alliance of public service broadcasters across Europe, and the International Biathlon Union (IBU) governing body have announced an extension to their exclusive...
View ArticleChelsea brings in Ascott as global hotels partner
Chelsea, of English soccer’s Premier League, have unveiled a new partnership with hospitality company The Ascott Limited (Ascott).
View ArticleNHL’s Dallas Stars in long-term local streaming deal with APMC
The Dallas Stars, of North American ice hockey’s NHL, have unveiled a seven-year deal with A Parent Media Company (APMC), through which free streaming of their games will be provided.
View ArticleCoca-Cola named Napoli’s new global training kit partner
Italian soccer giants Napoli and global soft drinks conglomerate Coca-Cola have extended and expanded their partnership for the 2024-25 season.
View ArticleHistoric Super League first with Warriors to face Wolves in Las Vegas
English rugby league’s top-flight Super League will stage a fixture in the United States for the first time with reigning champions Wigan Warriors set to face Warrington Wolves in Las Vegas next year.
View ArticleInternational Golf Federation and TMRW Sports form strategic tie-up
The International Golf Federation (IGF) and the TMRW Sports body have today unveiled a strategic partnership.
View ArticleEx-CFL exec Litz named president of new Canadian women’s soccer league
The Northern Super League (NSL), the new Canadian professional women’s soccer league set to launch in 2025, has appointed Christina Litz as its first-ever president.
View ArticleFormula E sees revenue rise, losses fall in 2022-23
Formula E Operations, a subsidiary of the all-electric motor racing series, saw its revenue increase and its overall losses fall in the 2022-23 financial year.
View ArticleRecast secures $5m funding led by Morpheus Ventures
Recast, the Edinburgh-based sports streaming platform that was pulled out of administration last year, has closed a $5 million funding round led by US venture capital firm Morpheus Ventures.
View ArticleNew Era adds NHL to US leagues portfolio
New Era, the US headwear company, has today been unveiled as a global partner of North American ice hockey’s top-tier NHL.
View ArticleCeltics announce Amica as jersey patch partner
NBA basketball's Boston Celtics franchise - champions in 2023-24 - have announced automobile insurance provider Amica as their new jersey patch sponsor for the upcoming 2024-25 season as part of a...
View ArticleAE Live and ITV extend lengthy tie-up
AE Live, the UK-based sports broadcast graphics specialist, has extended its long-running partnership with the ITV Sport wing of the UK commercial broadcaster.
View ArticleQuartet of new locations as SailGP set for 14-race season five
The SailGP international sailing series will head to Brazil, Germany, Switzerland, and Auckland in New Zealand for the first time in 2024-25.
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