Goodell: NFL open to limited private equity franchise investment
Roger Goodell, the commissioner of American football’s NFL, has opened the door to private equity investment in the league’s teams, albeit at a lower level than for other major US sports competitions.
View ArticleBlueco takes control of Chelsea Women, separated from men’s team
Control of the Chelsea Women’s team (part of the English soccer giant) has now passed to Blueco, the separate holding company owned by Todd Boehly and Clearlake Capital.
View ArticleDAZN and BeIN secure domestic Ligue 1 rights to end protracted search
French soccer’s LFP governing body has finally secured a domestic broadcast deal for the upcoming top-flight Ligue 1 season after reaching an agreement with international sports streaming service DAZN...
View ArticleAdidas agrees apparel partnership with Sky Sports Golf
UK pay-TV sports broadcaster Sky Sports has announced German sportswear brand Adidas as the new official apparel partner of its golf coverage.
View ArticleRugby Australia reunites with Dove Men+Care in four-year deal
The Rugby Australia (RA) governing body has agreed a new partnership with Dove Men+Care, the male personal care brand, through the end of 2027.
View ArticleAFA hires IMG for commercial sales in Asia-Pacific
The Argentinian Football Association (AFA) has today (July 15) appointed sports agency heavyweight IMG as its exclusive Asia-Pacific (APAC) sponsorship agency until 2026.
View ArticleTV Klan snaps up 2026 FIFA World Cup rights in Albania
TV Klan, the commercial broadcaster in Albania, has secured exclusive domestic rights to soccer’s showpiece 2026 FIFA World Cup.
View ArticleEuro 2024 final attracts 24m in UK, 12-year high for RTVE in Spain
A peak audience of around 24 million tuned in for England’s Euro 2024 final loss to Spain last night (July 14) across UK broadcasters the BBC and ITV, the most-watched combined broadcast of the year in...
View ArticleAudi F1 brings in BP as first partner ahead of 2026 launch
Audi, the German car manufacturer that will enter the Formula 1 (F1) motor racing series in 2026, has announced oil and gas giant BP as the first official partner for that team.
View ArticleSouthampton fills front-of-shirt void with Rollbit
Southampton, the newly promoted English Premier League (EPL) soccer club, has brought in cryptocurrency casino Rollbit as its front-of-shirt partner.
View ArticleFIFA pivots and launches Club World Cup rights tender
International soccer’s governing body FIFA has begun the tender process for media rights to its revamped Club World Cup competition, across the (inaugural) 2025 and 2029 editions.
View ArticleSloan takes over as Playfly Sports chief exec
Sports media and marketing technology firm Playfly Sports, has announced that its president, Craig Sloan, will take over as chief executive.
View ArticleReal Madrid commercial exec Wicks named Bernabeu CEO
Alex Wicks, director of sponsorship, retail, and licensing at Spanish soccer giants Real Madrid, has taken on a new role as chief executive of the club’s iconic Santiago Bernabéu stadium.
View ArticleChinese firm XDS invests in Astana Qazaqstan UCI WorldTour team
The Astana Qazaqstan UCI WorldTour cycling team has announced it has received investment from Chinese carbon product manufacturer XDS Carbon-Tech.
View ArticleBarcelona loses Nike court case, must honor contract through 2028
Spanish soccer's FC Barcelona has lost its protracted legal battle against global sportswear giants Nike, meaning the cub must uphold its contract with its kit manufacturer through 2028.
View ArticleSpurs fill sleeve sponsor void with Kraken tie-up
Tottenham Hotspur, of English soccer’s top-tier Premier League, have brought in cryptocurrency exchange platform Kraken as their new sleeve sponsor.
View ArticleBritish Basketball Federation awards league operating license to clubs
The UK’s British Basketball Federation (BBF) governing body has awarded a consortium of British basketball clubs a new three-year license to operate the domestic men’s professional top-flight.
View ArticleFoxtel renews long-standing Masters rights in Australia
Foxtel, the Australian pay-TV heavyweight, has extended its rights agreement with the Augusta National Golf Club to continue broadcasting the iconic Masters tournament.
View ArticleFanatics launches new collectibles marketplace
Fanatics, the digital sports platform and e-commerce company, has announced the launch of a new collectibles marketplace.
View ArticleNew Balance and WNBA announce multi-year partnership
New Balance, the US sportswear brand, and North America's elite Women’s National Basketball Association (WNBA) have announced a multi-year agreement.
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