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Two Circles to sell commercial rights for revamped UWCL

International sports agency Two Circles has been appointed as the exclusive agent for commercial and media rights associated with UEFA European women’s soccer, for the 2025-30 cycle.

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IOC pens multi-Olympics licensing deal with Panini

The International Olympic Committee (IOC) and Panini, the collectibles and memorabilia firm, have today unveiled a multi-year licensing deal. 

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Friedkin Group backs out of deal to buy Everton

The future of Everton has been plunged into further doubt after the Friedkin Group pulled out of a deal to buy the English Premier League soccer club.

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DAZN agrees Tottenham Hotspur Women’s soccer content partnership

International sports streaming platform DAZN has announced a new partnership with Tottenham Hotspur Women (Spurs) of UK women’s soccer’s top-tier Women’s Super League.

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Serie A finally resolves US rights situation with CBS extension

Italian soccer’s top-tier Serie A has finally secured a broadcast rights partner in the US for the next cycle, through a renewal (for exclusive rights) with CBS Sports.

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Villa name JD as retail partner, Brighton and Google Pixel team up

English Premier League soccer side Aston Villa have announced a new partnership with JD that will see that company become the club’s new official retailer.

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Puma to sponsor Eurosport’s Paris 2024 coverage

Pan-European sports network Eurosport and German sportswear giant Puma have entered into a partnership covering the upcoming Paris 2024 Olympics.

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Bundesliga sets record for attendance and ticket sales

German soccer’s Bundesliga has announced it set a record for attendance and ticket sales across its top two divisions for the 2023-24 season.

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If you have the tech, you have the time: increasing digital engagement with...

Football – or fine, soccer – is rising in popularity in the United States. And there is good reason for that: even with the recent Copa America elimination, the national teams’ victories are prepping...

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W Series IP rights acquired by Formula E

Formula E, the all-electric single-seater motor racing championship, has paid for the intellectual property (IP) rights of the W Series, the all-women series that went into administration last year.

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Rai secures three-year Serie A highlights deal

Italian free-to-air state broadcaster Rai has renewed non-exclusive domestic Serie A soccer highlights rights for the next three seasons.

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Decision time for NBA as WBD matches Amazon’s rights offer

Media and entertainment heavyweight Warner Bros. Discovery (WBD) has officially matched retail giant Amazon’s bid as it seeks to retain a package of domestic rights to North American basketball’s NBA.

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Mitre in as A-Leagues ball supplier through 2026-27

Mitre, the UK sports equipment company, has signed on as the official match ball supplier for A-Leagues, the organizing body of the top-tier competitions of Australian men’s and women’s soccer.

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DAZN pens long-term global eSkootr Championship agreement

DAZN, the global sports streaming heavyweight, has struck a five-year global deal with eSkootr Championship, the international electric race scooter series conceived in part to accelerate the use of...

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Reddit partners with major US leagues to boost ad revenue

Reddit, the social news aggregation platform, has agreed content partnerships with five major US sports properties as it seeks to increase advertising revenue.

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UEFA sets timeline for Women’s Euro 2029 hosting contest

UEFA, European soccer’s governing body, has given member associations until September 24 to declare interest in hosting the Women’s European Championship national team tournament in 2029.

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FIFPRO, European Leagues take legal action against FIFA over calendar

The European arm of FIFPRO, the global labor union for professional soccer players, and European soccer league representative organization European Leagues have announced their intention to jointly...

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Serie A extends with TNT Sports in UK through 2026-27

Italian soccer’s top-tier Serie A has extended its media rights tie-up in the UK and Ireland with pay-TV’s TNT Sports through 2026-27.

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Infront unveils host of broadcast agreements for Diamond League from 2025

Major sports and entertainment agency Infront has secured a number of long-term broadcast agreements for athletics’ premier one-day series, the Diamond, League from 2025.

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Peacock leads Comcast media unit financial revival in Q2

The media unit of US giant Comcast, which houses the NBCUniversal broadcaster and the Peacock streaming service, saw revenue increase by 2.1% year-on-year for the second quarter of 2024.

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