Explainer: How major tournaments supercharge athlete partnerships
For top-tier soccer players, international tournaments are one of the strongest ways to leverage their exposure for brand purposes.
View ArticleOlympics Opening Ceremony most viewed on NBC since London 2012
The opening ceremony of the 2024 Paris Olympics averaged 28.6 million viewers on US media heavyweight NBCUniversal and Peacock, the streaming service which is a subsidiary of NBCUniversal.
View ArticleWBD sues NBA over rejected media rights bid
Warner Bros. Discovery (WBD), the media and entertainment heavyweight, has formally filed a lawsuit against the NBA after the top US basketball league rejected its matching bid for domestic media...
View ArticleLyon post record revenue to buck financial turmoil trend in France
Olympique Lyonnais (Lyon), of French soccer’s top-tier Ligue 1, posted record revenue of €368.3 million ($399 million) for the 2023-24 financial year, largely due to the sale of its OL Feminin women’s...
View ArticleCanal Plus secures 4.6% revenue rise in H1
Canal Plus Group, the French media conglomerate, secured revenue of $3.2 billion in the first half (H1) of 2024, up 4.6% year-on-year.
View ArticleTrueVisions in as Thai League 1 broadcaster in eleventh-hour deal
TrueVisions, the prominent pay-television broadcaster in Thailand, has struck a domestic rights deal for the 2024-25 Thai League 1 soccer competition.
View ArticleF1 brings in Las Vegas tourism’s LVCVA as partner
Motor racing’s prestigious Formula 1 (F1) has brought in the Las Vegas Convention and Visitors Authority (LVCVA) as a new sponsor.
View ArticleOrange replaces Telefonica as Real Madrid’s telecoms partner
Real Madrid, the heavyweight Spanish soccer club, has today unveiled Orange, the international telecoms operator, as a new sponsor until 2027.
View ArticleScottish Rugby lands Arnold Clark as front-of-shirt sponsor
The Scottish Rugby Union (SRU) governing body has struck a major multi-year sponsorship deal with the Arnold Clark UK car retailer.
View ArticleAE Live extends deal with Channel Nine for Olympics, Paralympics
AE Live, the UK-based sports broadcast graphics specialist, has extended its long-running partnership with Australian commercial broadcaster Channel Nine, for the duration of the ongoing Paris 2024...
View ArticleMax drives record WBD Olympics coverage in opening days
Media and entertainment giant Warner Bros. Discovery’s (WBD) Max streaming service has helped set record viewership numbers for the opening days of the Paris 2024 Olympic Games.
View ArticleDSG and Comcast end carriage dispute with new deal
Diamond Sports Group (DSG), the embattled regional sports network (RSN) operator, has finally agreed a carriage deal with media giant Comcast after a months-long dispute.
View ArticleSaran extends EPL tie-up, secures FA Cup through 2027-28
Saran Media has today unveiled two exclusive multi-year media rights deals covering English soccer’s Premier League (EPL) and knockout FA Cup competition, across a range of Eastern European and Central...
View ArticleDAZN adds Serie A to soccer portfolio in Spain
Sports streaming heavyweight DAZN has secured exclusive rights in Spain to the next three seasons of Italian soccer’s top-tier Serie A.
View ArticleCanal Plus builds out Netherlands offering with Top 14 and Premier Padel
The Dutch arm of French multinational broadcaster Canal Plus has expanded its portfolio of sports rights with the addition of France’s Top 14 rugby union competition and padel’s Premier Padel Tour to...
View Article2030, 2034, FIFA World Cup bid books submitted
The seven countries set to host soccer's 2030 and 2034 men's FIFA World Cups have officially submitted bid books to the sport's global governing body.
View ArticleAI is bringing sporting events back to their essence
Along with Wimbledon and the Olympics, similar AI systems have been used in the Rugby World Cup and the FIFA World Cup.
View ArticlePGA Tour partners with YouTube personalities for Creator Classic
US golf’s PGA Tour has launched a 9-hole event featuring competitors including YouTube icons and other celebrities, to take place during the same week as the PGA Tour Championship.
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