Q&A with OneTeam International head Baer-Hoffmann
Earlier this year, OneTeam Partners, the US-based licensing firm, and one of its founders, the Major League Baseball Players Association (MLBPA), launched a new international business venture to expand...
View ArticleHampshire set to be bought by Indian cricket’s GMR Group
English county cricket side Hampshire is close to being taken over by the GMR Group, joint owners of Indian Premier League (IPL) team Delhi Capitals, it has been reported.
View ArticleSpectrum Business to distribute NFL Sunday Ticket in EverPass tie-up
US regional sports-focused TV service Spectrum has announced an agreement with EverPass Media, the NFL’s media platform for commercial business game distribution, to distribute live games to its...
View ArticleNY Jets secure McDonald’s partnership
The New York Jets franchise of American football’s National Football League (NFL) has announced a new partnership with the New York area owners and operators association of fast food chain McDonald's...
View ArticleTop leagues, broadcasters, demand X increase anti-piracy measures
A group of sport’s leading leagues and broadcasters have, in a letter to the chief executive of social media platform X (formerly Twitter), called for more action against illegal piracy and the...
View ArticleParis 2024 commercial head Bonnaillie to lead Brisbane 2032 efforts
The organizing committee of the Brisbane 2032 Olympic and Paralympic Games has announced the appointment of Francois-Xavier Bonnaillie as its chief commercial officer.
View ArticleAcciona Energía on board as partner of 37th America’s Cup
Spanish infrastructure and energy firm Acciona Energía has been unveiled as the latest sponsor of sailing’s prestigious America’s Cup.
View ArticleAcunmedya concludes deal for 50% Sport1 stake
Acunmedya, the Turkish media group, has finalized its purchase of a 50% stake in Germany’s multi-channel free-to-air (FTA) network Sport1.
View ArticleHero and FIH renew long-standing ties until 2029
Hero MotoCorp, the Indian motorcycle manufacturer, has extended its long-running partnership with the International Hockey Federation (FIH) governing body for another five years.
View ArticleGenius and FDC extend betting data rights deal to 2029
Genius Sports, the international sports data technology company, has today finalized the renewal of its exclusive official data partnership with the UK’s Football DataCo (FDC).
View ArticleSouthampton and Arsenal secure new sponsorship deals
English Premier League soccer club Southampton has unveiled British cruise line P&O Cruises as its new sleeve sponsor in a multi-year deal.
View ArticleEuropa League gets Brazilian FTA coverage through Band
Action from pan-European club soccer’s second-tier UEFA Europa League will be shown in Brazil by commercial broadcaster Bandeirantes for the next three seasons.
View ArticleMan United shirt sponsor Snapdragon eyes Old Trafford naming rights
Snapdragon, the software company that will serve as Manchester United’s shirt sponsor for the next three seasons, is interested in acquiring naming rights to the English Premier League club’s Old...
View ArticleTwickenham to be renamed for first time through major Allianz-RFU deal
English rugby union's iconic Twickenham stadium in London is to be renamed as the Allianz Stadium, through a major tie-up between the Rugby Football Union (RFU) governing body and the global insurance...
View ArticleParis Olympics 2024: It doesn’t pay to win gold
Winning an Olympic gold medal is the pinnacle of most athletes’ careers, compensating years of commitment, dedication, and sacrifice.
View ArticleDAZN secures UEFA club rights in NZ, renews EPL deals in Spain and Portugal
Global sports streaming heavyweight DAZN has secured exclusive rights to European club soccer's UEFA competitions in New Zealand through the next three seasons.
View ArticleGenius losses widen but 2024 outlook increases further with improved Q2
Genius Sports, the international sports data technology company, has posted revenue above expectations for successive quarters and again raised its full-year outlook for 2024.
View ArticleLexus extends deals with ITF and NHL’s Golden Knights
Car brand Lexus has renewed partnerships with the International Tennis Federation (ITF) and the Vegas Golden Knights franchise of North American ice hockey’s National Hockey League (NHL).
View ArticleSBS picks up Extreme E rights in Australia
All-electric off-road motorsport series Extreme E has announced a new broadcast partnership with Australian public broadcaster SBS.
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