Chelsea bring in Linglong Tire as global partner
English soccer giants Chelsea have unveiled Chinese tire manufacturer Linglong Tire as their new official global tire partner on a multi-year deal.
View ArticleECB adds Zoopla to commercial partner portfolio
UK property website Zoopla has been unveiled as a commercial sponsor of the England and Wales Cricket Board (ECB).
View ArticleChubb renews as official insurance sponsor of US Open
The United States Tennis Association (USTA) governing body and global insurance company Chubb have signed a multi-year partnership renewal, extending Chubb's designation as the official insurance...
View ArticleBelgium’s Pro League launches five-season domestic rights tender
Belgian soccer’s top-tier Pro League has gone to market with a domestic media rights tender for the five seasons between 2025 and 2030.
View ArticleJACKSHOOT LINK: the game-changer in IP broadcast workflows
JACKSHOOT, leaders in innovative live broadcast solutions, have today announced a game-changing new transmission service. Fully monitored and pay-as-you-go, it is the most cost-effective route to a...
View ArticlePanasonic bringing 37-year IOC partnership to an end
The major commercial deal between Japanese electronics giant Panasonic and the International Olympic Committee will not continue past the end of 2024.
View ArticleNTT Data and Arsenal in fan engagement tie-up
Arsenal, of English soccer’s top-tier Premier League, have brought in Japanese technology service corporation NTT Data as a sponsor in a multi-year deal.
View ArticleHexagon Cup secures Adidas as racket and bag sponsor
The Hexagon Cup padel tournament has announced a new partnership with German sportswear heavyweight Adidas ahead of its second season early next year.
View ArticleFormula E hails record audience growth across 2023-24
Formula E, the all-electric single-seater motor racing championship, claims to have secured record TV audience growth during its 2023-24 campaign.
View ArticleNFL renews Amazon Web Services partnership
American football’s elite National Football League (NFL) has announced the extension of its partnership with Amazon Web Services (AWS), the e-commerce giant’s major internet services business.
View ArticleLaLiga in 2024-25 deal with China Media Group
Spanish soccer’s top-tier LaLiga has unveiled state-run China Media Group (CMG) as its official broadcast partner in the country.
View ArticleISC 2025 Preview
The annual International Sports Convention (ISC) summit is an established fixture on the sports events and conferences calendar.
View ArticleComfortable re-election for LFP president Labrune despite TV rights saga
French soccer’s LFP body has re-elected Vincent Labrune as its president, to serve another four-year term.
View ArticleLIV Golf adds team general managers to oversee commercial operations
LIV Golf, the controversial breakaway golfing tour, has announced a raft of new additions to its senior leadership team.
View ArticleMan Utd post £113.2m loss despite record revenue
Manchester United, the English soccer giants, have released their financial results for the 2024 financial year (July 1 2023 through June 30 2024), headlined by a £113.2 million ($147.2 million) loss...
View ArticleGallagher renewal delivers ‘positive increase’ in value for Premiership Rugby
Premiership Rugby, English rugby union’s top domestic competition, has announced a three-year extension of its title sponsorship agreement with insurance firm Gallagher.
View ArticleAFC brings in Talabat as latest regional partner
The Asian Football Confederation (AFC) regional governing body has brought in food delivery site and app Talabat as a regional partner of its various club competitions.
View ArticleSharkNinja named new A-League Women title sponsor
The Australian Professional Leagues (APL) soccer organizing body has unveiled global appliance company SharkNinja as the title sponsor of its elite women’s soccer competition, the A-League Women, in a...
View ArticleVRT to provide additional coverage of UEFA club competitions in Belgium
Belgian public-service broadcaster VRT will provide free-to-air (FTA) coverage of European soccer’s UEFA Europa League and Conference League club competitions in the country this season through a...
View Article