Dortmund in multi-faceted tie-up with Pluto TV
Borussia Dortmund (BVB), heavyweights from German soccer’s top-tier Bundesliga, have brought on board free ad-supported streaming TV (FAST) service Pluto TV as a major club partner in a multi-faceted...
View ArticleExplainer: What is the goal for Wimbledon’s first esports event?
The All England Lawn Tennis Club (AELTC), the organizer of tennis’ iconic Wimbledon Championships grand slam major, recently hosted a similar yet very different tournament - the inaugural edition of...
View ArticleWNBA awards 15th franchise to Portland
The Women’s National Basketball Association (WNBA), the elite tier of women’s basketball in the US and Canada, has officially confirmed its latest expansion franchise will be allocated to Portland,...
View ArticleGalaxy Racer to show top European leagues in Indian subcontinent
Galaxy Racer (GXR), the Dubai-based transmedia company, has acquired rights to top European soccer leagues in Spain, Italy and France across the Indian subcontinent.
View ArticleBundesliga turns to Relevent to support Americas growth in long-term deal
The DFL, the German soccer league, has today announced a significant long-term strategic partnership with Relevent Sports, the global sports and media rights company, to expand its commercial...
View ArticlePNG closes in on NRL with Australian government support
Anthony Albanese, the prime minister of Australia, has reportedly come to an agreement with Australia’s rugby league governing body, the ARL Commission, to dispense as much as A$600 million (US$410...
View ArticleLaLiga announces tech partnerships with TikTok, Bitget
LaLiga, Spanish soccer’s elite-tier competition, has today unveiled new partnerships with the social media video platform TikTok and cryptocurrency firm Bitget.
View ArticleUEFA takes off with Qatar Airways in lucrative six-year UCL deal
UEFA, European soccer’s governing body, has today confirmed Qatar Airways as the latest major sponsor of its elite Champions League club competition.
View ArticleWasserman acquires Momentum Hockey
Wasserman, the international sports agency, has announced the acquisition of Canadian hockey player management firm Momentum.
View ArticleLe Mans and IMG pen licensing extension through 2029
Sports marketing heavyweight IMG has extended its deal covering global licensing rights for the 24 Hours of Le Mans iconic motor racing event through 2029.
View ArticleCedars-Sinai named official medical provider for LA28
US medical institution Cedars-Sinai has announced a partnership with the 2028 Olympic and Paralympic Games in Los Angeles, US (LA28).
View ArticleNike brings in Hill as CEO to replace Donohoe
Sportswear and sports equipment giant Nike will replace its retiring president and chief executive John Donohoe with Elliott Hill.
View ArticlePremiership Rugby enters new era with ambitious growth plans
After two years of preparation, Premiership Rugby is ready for lift-off with a relaunch of its new brand strategy for the 2024-25 season that gets underway tonight.
View ArticleFFR files winding up order against Le Coq Sportif
French rugby union’s FFR governing body has filed a lawsuit claiming unpaid debt against its embattled former kit manufacturer, Le Coq Sportif.
View ArticleMoshiri agrees Everton sale to Friedkin Group
Everton’s majority shareholder Farhad Moshiri and his Blue Heaven Holdings (BHH) company have reached an agreement to sell his 94% stake in the English Premier League soccer club to the Friedkin Group.
View ArticleEleven secures exclusive Ligue 1 broadcast rights in Poland
French soccer’s top-tier Ligue 1 has secured an exclusive media rights partner for the next five seasons in Poland, through a deal with the Eleven Sports international subscription broadcaster through...
View ArticleMediaset picks up FIFA Intercontinental Cup rights in Spain
Mediaset España, the Spanish arm of the Italy-based broadcasting group, has acquired rights to the relaunched FIFA Intercontinental Cup club competition.
View ArticleCBS expands Big 12 basketball sub-license
CBS, the Paramount-owned US commercial network, has announced the expansion of its broadcast sub-license with Disney’s ESPN sports network that expands its partnership with the Big 12 collegiate sports...
View ArticleReal Madrid and Sanitas renew, Getafe land new back-of-shirt sponsor
Real Madrid, the Spanish soccer heavyweights, have extended their sponsorship agreement with health services provider Sanitas for another three seasons.
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