PGA Tour Enterprises elects Gorder as chair
Golf’s elite-tier PGA Tour has named businessman Joseph Gorder as chair of its PGA Tour Enterprises commercial venture.
View ArticleAbsolut Sport expands Conmebol partnership for 2024 Copa America
Hospitality agency Absolut Sport has expanded its partnership with Conmebol, South American soccer’s governing body, gaining the designation of official travel partner of this year's Copa America...
View ArticleReport: WNBA awards expansion franchise rights to Toronto
Canadian public broadcaster CBC has reported that the country’s largest city, Toronto, has been awarded expansion franchise rights for a new team to compete in North American women’s basketball’s...
View ArticleVasco join betting wave in Brazil with record Betfair shirt sponsorship
Vasco da Gama have become the latest top-flight Brazilian soccer club to secure a record shirt sponsorship deal with a betting brand through an agreement with Betfair.
View ArticleReport: Netflix to snap up domestic rights to NFL Xmas games
Content streaming service Netflix is in negotiations with American football’s NFL over exclusively streaming the two Christmas Day games the US league will be putting on in 2024, it has been reported.
View ArticleRai to air Europa League final FTA in Italy as Atalanta progress
The final of men's soccer's 2023-24 UEFA Europa League will be broadcast free-to-air (FTA) in Italy after the performance of Italian sides in the competition triggered a clause with the country’s...
View ArticleSX Global will continue to promote FIM WSX series through 2033
The Fédération Internationale de Motocyclisme (FIM) governing body has announced the renewal of its partnership with sports marketing and entertainment company SX Global which will see the firm...
View ArticleBetano in as title sponsor of Argentina’s top-tier soccer league
The Argentinian Football Association (AFA) has unveiled a major sponsorship deal with Kaizen Gaming.
View ArticleBig3 begins team sales process as DCB Sports snaps up LA outfit for $10m
Big3, the US professional 3-on-3 basketball league co-founded by rapper Ice Cube and his long-term business partner Jeff Kwatinetz, has announced the first-ever purchase of one of its teams to...
View ArticleChiliz and Atlético in significant partnership expansion
Chiliz, the blockchain fintech provider that owns the Socios.com fan token platform, has expanded its partnership with Spanish soccer giants Atletico Madrid.
View ArticleMLS brings in Duggal as CMO to drive global growth
Radhika Duggal has been named as chief marketing officer (CMO) of North America’s Major League Soccer (MLS) and its Soccer United Marketing (SUM) commercial arm.
View ArticleRoku snaps up exclusive MLB Sunday game package
Roku, the streaming TV service, has become the exclusive US (and worldwide) home for 18 Sunday Leadoff live games from Major League Baseball this season.
View Article2024 French GP becomes most attended MotoGP event of all time
The 2024 edition of motorcycling's MotoGP Grand Prix de France brought in a record-breaking crowd of 297,471 at the iconic Le Mans track over the weekend (May 10 to 12), making it the highest-attended...
View ArticleFirst wave of TGL licensing partners unveiled
TGL, the tech-infused indoor golf competition headed by golfing legends Tiger Woods and Rory McIlroy, has unveiled an initial licensing partner line-up of 16 brands.
View ArticleNBC beefs up NFL coverage with additional regular season game
US national network NBC has added an extra NFL regular season game to its slate, to expand its coverage of the top American football league in 2024.
View ArticleBBC confirms deal with TNT to retain FA Cup rights through 2028-29
The BBC, the UK's public-service broadcaster, has finalized a sub-licensing agreement with TNT Sports, the pay-TV operator owned by media giant Warner Bros. Discovery (WBD), to continue providing...
View ArticleSFL awards domestic media rights to Swisscom, SRG SSR
Swiss soccer’s Swiss Football League (SFL) organizing body has announced that it has awarded domestic media rights to its top two tiers to two networks - pay-TV provider Blue Entertainment AF and the...
View ArticleDFB in Klarna tie-up ahead of hosting Euro 2024
Klarna, the online payment services firm, has struck a deal to become a commercial partner of the men’s German national soccer team.
View ArticlePFL brings in Chioditti as new business chief
Mixed martial arts’ (MMA) Professional Fighters League (PFL) has today announced the hiring of Michael Chioditti as senior vice president of new business.
View ArticleBundesliga International strengthens APAC leadership team
Bundesliga International, the global commercial rights division of the top German soccer league, has announced multiple new appointments to strengthen its presence in the Asia Pacific (APAC) region and...
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