Puma to outfit Aston Martin F1 team from 2025
The Aston Martin Formula 1 motor racing team has agreed a new long-term partnership German sportswear giant Puma.
View ArticleFive-year extension and significant additions for SailGP with Emirates
International sailing series SailGP has struck a five-year deal with Emirates, in a significant expansion and extension of its existing relationship with the Dubai-based airline.
View ArticleFIA on hunt for new World Rallycross Championship promoter
The International Automobile Federation (FIA) has launched a tender process to find a promoter for the World Rallycross Championship (World RX) from this year onwards.
View ArticleDSG secures key Prime Video deal ahead of final bankruptcy hearing
Diamond Sports Group (DSG), the US regional sports broadcast operator slowly emerging from financial trouble, has announced a multi-year agreement with the Amazon Prime Video streaming service to...
View ArticleMonaco GP staying on F1 calendar through 2031
Through a renewed six-year hosting deal, Formula 1 (F1) motor racing action will continue to take place in Monaco, one of the series’ most iconic and historic locations, through 2031.
View ArticleIBM becomes first-ever AI partner for UFC
The Ultimate Fighting Championship (UFC) mixed martial arts (MMA) promotion has struck a deal centered around artificial intelligence (AI) with global technology giant IBM.
View ArticleFerrari partner with Chivas Regal; Williams and Zoox team up
Chivas Regal, the scotch whisky brand, has been unveiled as a new global partner of the Ferrari Formula 1 (F1) motor racing team in a multi-year deal.
View ArticleNHL and Vast Data in deal to streamline and automate league processes
North American ice-hockey’s NHL has entered into a new partnership with AI data platform Vast Data.
View ArticleAustralia’s Robinson becomes southern hemisphere’s first World Rugby chair
Australia’s Brett Robinson has been elected as the new chair of the World Rugby governing body, becoming the first chair from the southern hemisphere.
View ArticleAsian Cricket Council extends with TCM as sponsorship sales partner
The Asian Cricket Council (ACC) regional governing body has once again appointed India’s TCM Sports Management as the exclusive agency covering sponsorship sales for its national teams’ Asia Cup.
View ArticleDiamond Sports emerges from bankruptcy, strikes deals with MLB teams
Diamond Sports Group (DSG), the largest operator of US regional sports networks (RSNs), has had its reorganization plan approved by a court, allowing the company to emerge from bankruptcy.
View ArticleViaplay hires new Netherlands CEO as Lodewick departs
Viaplay, the Scandinavian media heavyweight, has appointed William Linders as its new chief executive (CEO) in the Netherlands to succeed Roger Lodewick, who is stepping down after less than a year in...
View ArticleAston Martin F1 adds Xerox as new sponsor for 2025
The Aston Martin Formula 1 (AMF1) motor racing team has continued to bolster its commercial portfolio for the 2025 season after agreeing a new deal with Xerox, print and digital document solutions...
View ArticleMixed 2024 financials for Disney’s sports division
The sports segment of media and entertainment behemoth Walt Disney has recorded a 3% rise in annual revenues during the 2024 financial year, but has also seen its operating income fall.
View ArticleBeIN extends ATP deal in Australia through 2027
International sports broadcaster BeIN Sports has extended its deal in Australia covering men’s tennis’ top-tier ATP Tour for the next three seasons.
View ArticlePenske follows Indy 500 purchase with Long Beach Grand Prix deal
Roger Penske and his Penske Entertainment company have acquired the Long Beach Grand Prix, part of the US IndyCar motor racing Series.
View ArticleSevilla finally fill front-of-shirt void with Midea deal
Sevilla, of Spanish soccer’s top-tier LaLiga, have finally brought in a front-of-shirt sponsor, through a tie-up with consumer appliances firm Midea.
View ArticleDisney Star-Reliance Industries media assets merger completed
Media and entertainment heavyweights Reliance Industries (RIL) and Walt Disney have completed the merger of their various Indian media assets - including the Viacom18 and Star India broadcasters - in a...
View ArticleItaly to remain home of ATP Finals through 2030
Men’s tennis’ elite global ATP Tour has announced that its season-ending finals will continue to be hosted in Italy through the end of the decade courtesy of a renewed deal with the Italian Tennis and...
View ArticleNetflix attracts over 60m for Paul-Tyson bout, suffers streaming issues
Global streaming giant Netflix has claimed that over 60 million households worldwide tuned in to watch its celebrity boxing showcase bout between YouTuber-turned-boxer Jake Paul and the sport's legend...
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