Rolex expands WTA partnership
Watch brand Rolex has expanded its partnership with women’s tennis’ elite WTA Tour, becoming a global partner of the Women’s Tennis Association.
View ArticleFashion brand Fear of God teams up with NBA, WNBA
US men’s and women’s basketball’s elite NBA and WNBA competitions have announced a new partnership with luxury clothing brand Fear of God.
View ArticlePFL announces hosting and development partnership with Dubai
The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has announced a new partnership with the Dubai Department of Economy and Tourism (DET), and the Dubai Sports Council (DSC).
View ArticleFIS in Snowboard Alpine title sponsorship tie-up with Visa
The International Ski Federation (FIS) governing body has brought in banking services heavyweight Visa as the title sponsor of the FIS Snowboard Alpine World Cup.
View ArticleServus TV renews with WBD to show Australian and French Opens
Servus TV, the free-to-air television channel owned by Austrian energy drink giant Red Bull, has extended its partnership with the Warner Bros. Discovery (WBD) media giant to continue providing...
View ArticleLPGA and major partner CME Group renew through 2027
US women’s golf’s LPGA top-tier body has extended its major commercial relationship with CME Group, the financial derivatives marketplace, through 2027.
View ArticleNLL rolls out free global streaming platform
North America’s National Lacrosse League (NLL) has announced the launch of a new free global streaming service.
View ArticleReport: Raiders owner Davis to sell 15% of NFL franchise
Mark Davis, the owner of the National Football League’s (NFL) Las Vegas Raiders franchise, is reportedly set to sell a 15% stake in the team.
View ArticleNow Aston Martin F1 secure Glenfiddich partnership
The Aston Martin Formula 1 (AMF1) motor racing team have continued their recent sponsorship drive by agreeing an exclusive multi-year partnership with Glenfiddich, the Scottish whisky brand.
View ArticleLegends to cover merchandise operations for KSE Denver sports quartet
Kroenke Sports and Entertainment (KSE), the owning company behind four major sports franchises in Denver, US, has struck a five-year deal with premium experiences and retail brand Legends.
View ArticleRock-it Cargo in as logistics partner for 2026 FIFA World Cup
International soccer’s governing body FIFA has unveiled Rock-it Cargo as the logistics partner of the 2026 World Cup national teams’ competition, the first to be held across three countries.
View ArticleDyn deals with ESPN for NCAA basketball rights in Germany
Dyn, the German sports streaming platform, has secured the exclusive German broadcast rights for the 2024-25 NCAA US college basketball season through a deal with US sports broadcast giant ESPN.
View ArticleSailGP and Rolex in major 10-year title partnership
Luxury watch brand Rolex has become SailGP’s inaugural title partner, in a tie-up running for the next 10 years, as the international sailing series prepares to head into its fifth season.
View ArticleBarca to launch mobile service with Orange, NEVG
Iconic Spanish soccer club FC Barcelona have announced a new partnership with master systems integrator New Era Visionary Group (NEVG), the club's new official telecoms operator, to launch the club's...
View ArticleWorld Snooker Tour opens up path to globalization
Ahead of the 48th edition of the UK Championship (starting tomorrow), the first Triple Crown tournament of the 2024-25 season, the World Snooker Tour (WST) recently announced potential record prize...
View ArticleEtihad takes naming rights to new NYCFC stadium in 20-year deal
US Major League Soccer (MLS) franchise New York City FC (NYCFC) has named UAE flag carrier Etihad Airways as the title sponsor of its prospective new stadium project.
View ArticleWorld Athletics sticks with Infront for Ultimate Championship media rights
Sports marketing heavyweight Infront has become the international media rights sales partner for the lucrative World Athletics Ultimate Championship which will debut in two years’ time.
View ArticleEPL to take production in-house, ending long-standing IMG tie-up
Heavyweight sports marketing agency IMG is set to lose its production rights to international coverage of English soccer’s top-tier Premier League (EPL) - one of its crown jewels for over 20 years - in...
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