Formula E renews apparel tie-up with Hackett Sport
Formula E and Hackett Sport, the UK fashion brand, have renewed their partnership ahead of the all-electric motor racing series' 11th season.
View ArticleDutch Grand Prix to fall off F1 calendar after 2026
The organisers of the Dutch Grand Prix have secured an extension to continue staging the race at the Zandvoort circuit for an additional year, but have announced it will drop off the Formula 1 (F1)...
View ArticleWTA Ventures expects 24% revenue growth in first full year
The Women’s Tennis Association (WTA) governing body’s commercial wing, WTA Ventures, has unveiled it expects to secure record commercial revenue for the organisation across 2024.
View ArticleLaLiga taking workspace within SPL offices; Mediapro opens Saudi branch
Spanish soccer's top-tier LaLiga has opened a workspace within the headquarters of the Saudi Pro League (SPL) in Riyadh, in another sign of the strengthening relationship between the two competitions.
View ArticleBruin acquires four agencies, launches soccer representation business
US-based sports and entertainment investment firm Bruin Capital has launched a new international soccer representation firm through the acquisition of several agencies.
View ArticleCricket South Africa finds Sri Lankan broadcast partner in Dialog TV
Sri Lankan pay-TV broadcaster Dialog TV has struck a deal with the Cricket South Africa (CSA) governing body.
View ArticleEmirates retains grand slam quartet with Australian Open renewal
Dubai-based airline Emirates has today announced a five-year renewal of its long-running sponsorship of the Australian Open tennis grand slam.
View ArticleHome Depot in as 2026 FIFA World Cup North American partner
Soccer's global governing body FIFA and US DIY and home improvement retail chain Home Depot have announced a partnership around the FIFA 2026 World Cup in North America.
View ArticleHome Depot in as 2026 FIFA World Cup North American partner
Soccer's global governing body FIFA and US DIY and home improvement retail chain Home Depot have announced a partnership around the FIFA 2026 World Cup in North America.
View ArticleDAZN picks up global rights to FIFA Club World Cup
Soccer’s governing body FIFA has finally secured a broadcast deal for the revamped Club World Cup competition after DAZN, the international streaming service, today acquired exclusive global rights.
View ArticleDAZN picks up global rights to FIFA Club World Cup
Soccer’s governing body FIFA has finally secured a broadcast deal for the revamped Club World Cup competition after DAZN, the international streaming service, today unveiled exclusive global rights.
View ArticleSailGP and CBS extend through 2024-25 with three US races on agenda
International sailing series SailGP has extended its broadcasting deal in the US with CBS Sports, part of the Paramount Global media and entertainment conglomerate, with a trio of US races taking place...
View ArticleCommercial success the springboard for Aston Martin’s championship journey
Since returning to the Formula 1 (F1) grid in 2021, the Aston Martin Team (AMF1) has leveraged its iconic brand to develop a strong commercial strategy that has delivered positive results.
View ArticleFormula E nets Chinese broadcast deal with Tencent
The Formula E all-electric motor racing series has secured a live broadcast deal with Chinese digital giant Tencent for the upcoming season.
View ArticleGarber takes MLS commissioner stint to 28 years through extension
North America’s Major League Soccer (MLS) has agreed a four-year contract extension with Don Garber to continue as commissioner of the league.
View ArticleMiele Switzerland becomes second national partner for UEFA Women’s Euro
European soccer’s governing body UEFA has brought in home appliance brand Miele Switzerland as a commercial partner of next year’s Women’s European Championships in that country.
View ArticleMediaset transfers Extreme E deal to Extreme H
Italian broadcaster Mediaset will cover the 2025 season of hydrogen-powered off-road racing series Extreme H (formerly Extreme E), through a deal extension.
View ArticleSportradar opens Sao Paulo office amid booming sports betting market
Sportradar, the Switzerland-based sports technology and betting services company, has opened a new office in Sao Paulo, Brazil.
View ArticleDFL secures 2% uptick in new four-year domestic media rights deals
The DFL German soccer body has achieved a 2% increase in media rights value after today confirming its new broadcast deals for the next four-year cycle following a drawn-out process.
View ArticleBetBoom expands with UFC to become betting partner in Latin America
Mixed martial arts’ Ultimate Fighting Championship (UFC) has expanded its partnership with BetBoom, the global online igaming and sportsbook, to cover the Latin American market.
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