Red Bull Racing brings in Maui Jim as eyewear partner
The Red Bull Racing Formula 1 (F1) motor racing team has today announced a new sponsorship deal with sunglasses brand Maui Jim.
View ArticleQatar Airways recommits to PSG sponsorship through 2028
Airline flag carrier Qatar Airways has renewed its commitment to French soccer side Paris Saint-Germain (PSG), extending its term as principal partner of the Ligue 1 champions through the 2027-28...
View ArticleApex invests in Baller League expansion with Premier League stars in tow
Baller League, the digital-focused six-a-side soccer competition launching internationally in 2025, has secured major investment from Portugal-based private equity firm Apex alongside a host of...
View ArticleNo more Eurosport in the UK from late February as channels merged with TNT
As of February 28, the full range of Eurosport channels will be discontinued in the UK, with its content merging into the TNT Sports pay-TV broadcaster, through a strategic move made by Warner Bros....
View ArticleDAZN renews UFC rights for Germany, Austria
Mixed martial arts promotion UFC has announced that international streaming service DAZN will remain its broadcast home in Germany and Austria through 2027.
View ArticleMLS moves production home in expanded IMG tie-up
North America’s Major League Soccer (MLS) has renewed its broadcast partnership with the heavyweight IMG agency, in a move that will expand its production output.
View ArticleAustralian Open final seen by millions in Australia, breaks Italian records
The 2025 Australian Open tennis grand slam men’s final achieved a national TV reach of 4.2 million viewers on Australian commercial broadcaster Nine.
View ArticleEuroLeague Final Four heading to Abu Dhabi in 2025
European basketball’s elite EuroLeague has officially announced that the 2025 edition of its showpiece season-ending Final Four will be hosted in Abu Dhabi, UAE, through a deal with the city’s...
View ArticlePTO and Visit Qatar in half-decade deal for T100 World Tour final
The next five finals of the T100 Triathlon World Tour series will all take place in Qatar, it has been unveiled.
View ArticleNew leadership roles for Evans and Cole at Whisper
UK sports and TV production firm Whisper has moved Bethan Evans and Mark Cole into new leadership positions.
View ArticleMcLaren add identity management firm Okta to sponsor list
The McLaren Formula 1 (F1) motor racing team has unveiled identity management technology firm Okta as a new commercial partner.
View ArticleICC chief exec Allardice stepping down after almost five years in charge
The chief executive of the International Cricket Council (ICC), Geoff Allardice, has resigned from the position to “pursue new challenges.”
View ArticleTotalEnergies renews major CAF sponsorship tie-up through 2028
Oil and gas giant TotalEnergies has reaffirmed its commitment to supporting African soccer's governing body CAF, with the pair renewing their long-running partnership for a further four years.
View ArticleGlobalization and professionalization the goal for Hexagon Cup in year two
The Hexagon Cup padel tournament has been described as padel’s first World Cup for private teams.
View ArticleBeIN renews exclusive ATP Tour rights in MENA through 2028
BeIN Sports, the international pay-TV broadcaster, has retained exclusive rights to tennis’ men’s ATP Tour across the Middle East and North Africa (MENA) until 2028.
View ArticleHexagon Cup renews with Story10, secures global coverage
Padel’s upcoming Hexagon Cup competition has renewed its partnership with sports video production and distribution company Story10.
View ArticleEE renews as lead partner to all four Home Nations and Wembley Stadium
EE, the mobile phone network, has signed a series of deals to continue as the exclusive lead partner of England, Northern Ireland, Scotland, and Wales’ national soccer teams until 2028.
View ArticleMulti-year Eredivisie highlights deals for NOS and KPN
NOS, the public-service broadcaster in the Netherlands, has extended its highlights tie-up with Dutch men's soccer’s top-tier Eredivisie, with that league having also struck a new deal with telecom...
View ArticleTalkSport once again in as Lions Tour UK radio coverage partner
The British and Irish Lions rugby union touring side has named UK radio broadcaster TalkSport as its exclusive audio broadcast partner for the team’s upcoming 2025 tour of Australia.
View ArticleNow Louis Vuitton and F1 unveil specific partnership as part of LVMH deal
Iconic motor racing series Formula 1 (F1) has unveiled Louis Vuitton, the French luxury goods firm which is part of the wider LVMH conglomerate, as title partner for the 2025 (season-opening)...
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