VodafoneZiggo appoints former Sky chief van Rooyen as CEO
VodafoneZiggo, the Dutch telecoms firm and pay-TV operator, has appointed former Sky UK head Stephen van Rooyen as its new chief executive (CEO).
View ArticleOffices of Milan-Cortina organizers searched by Italian financial police
The headquarters of the Milan-Cortina 2026 Winter Olympics organizing committee have been raided by the Italian financial police.
View ArticleWhy English cricket faces a ‘sliding doors’ moment
Sliding Doors is a British film released in 1998 whose cultural influence reaches far beyond its modest box office performance. It has become a synonym for small moments and events that determine the...
View ArticleIPL adds to main partner line-up with Wonder Cement deal
The Board of Control for Cricket in India (BCCI) has brought on board the Wonder Cement brand as a commercial partner for the Indian Premier League (IPL) men’s domestic Twenty20 competition.
View ArticleOaktree Capital takes control of Inter Milan after Suning default
US investment fund Oaktree Capital Management has seized control of Italian soccer giants Internazionale (Inter) after that side's previous owner, China’s Suning Group, defaulted on its debt.
View ArticleJoymo to develop streaming platform for WBSC Europe
The European arm of the World Baseball Softball Confederation (WBSC Europe) has appointed Joymo, the Norway-based live sports streaming platform, as its exclusive OTT provider under a five-year deal.
View ArticleBudapest awarded first UEFA Champions League final in 2026
Budapest will stage the final of the UEFA Champions League, European men's soccer’s elite club competition, for the first time in 2026, it has been announced today.
View ArticleAllianz and Toyota partner with Channel 4 to sponsor Paralympics coverage
UK free-to-air broadcaster Channel 4, the official broadcaster of the Paris 2024 Paralympics, has announced car brand Toyota and insurance company Allianz will sponsor its coverage of the tentpole...
View ArticleDSG secures much-needed FuboTV carriage deal
Diamond Sports Group (DSG), the US regional sports network (RSN) owner and operator, has renewed its carriage agreement with sports-focused live TV streaming platform FuboTV.
View ArticleSerie A turns to Allied Sports to accelerate US growth
Italian men’s soccer’s top-tier Serie A has unveiled Allied Sports as an agency partner to support the 20-team league’s expansion efforts in the US.
View ArticleTNT agrees CFP sublicense deal with ESPN
Warner Bros. Discovery-owned US sports broadcaster TNT Sports has agreed a five-year sublicensing deal with Disney’s ESPN to broadcast college American football’s annual playoff games.
View ArticleMass sponsorship strategy fails as Cazoo enters administration
Cazoo, the UK-based online car retailer that made a big move into sports sponsorship after launching in 2018, has gone into administration.
View ArticleHankook and UEFA extend Europa League, Conference League deal
European soccer’s governing body UEFA has extended its commercial deal with Korean manufacturer Hankook Tire, covering its Europa League and Conference League club competitions for the next cycle.
View ArticleWNBA confirms Kilmer’s Toronto expansion franchise
North America's elite Women’s National Basketball Association (WNBA) has confirmed that its 14th franchise has been awarded to the city of Toronto, Canada, and will be owned by Larry Tanenbaum’s Kilmer...
View ArticleNBC Sports breaks Premier League audience record for 2023-24 season
US national network NBC Sports’ coverage of the 2023-24 Premier League season delivered the largest average audience for English soccer’s top-tier in US media history across its main NBC channel, the...
View ArticleAXA adds UEFA Women’s Euro 2025 to soccer sponsorship stable
AXA, the international insurance giant, has today been unveiled as a commercial partner of the UEFA Women’s European Championships national team soccer tournament in 2025.
View ArticleBarcelona, Juventus and Ajax secure new partners
Barcelona, the Spanish soccer giants, and Fortinet, the cybersecurity firm, have signed a sponsorship agreement around the club's Espai Barça project.
View ArticleInterwetten named new main sponsor of Alpine World Ski Championships
Sports betting firm Interwetten is set to become the main sponsor of the FIS Alpine World Ski Championships in Saalbach next year.
View ArticleFanDuel ties up with Celtics, eHi partners NBA China
The Boston Celtics franchise of US basketball’s NBA has announced a new partnership with digital sportsbook FanDuel, which sees the betting company serve as the presenting sponsor of an upcoming...
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