BeIN extends F1 Academy rights deal in MENA and Turkey until 2033
BeIN Sports, the international pay-TV broadcaster, has extended its deal to broadcast F1 Academy, the top motor racing series’ all-female development category, across the Middle East, North Africa...
View ArticleVolleyball World in decade-long tie-up with Stats Perform
A major, decade-long deal between international sports data technology provider Stats Perform, and the Volleyball World commercial vehicle, has been struck.
View ArticleSela launches international division, opens London office
Saudi Arabian events company Sela, on the back of its involvement in a new boxing property being disclosed, is launching a new international arm to its business, based in London, UK.
View ArticlePBR and TSN extend long-standing Canadian rights deal
Professional Bull Riders (PBR), the US-based international bull riding circuit, has renewed its long-running broadcast deal in Canada with TSN, the Bell Media-owned sports network, for the 2025 and...
View ArticleBig in Japan: How MLB is swinging for the fences in the Asian market
Although it is commonly known as “America’s pastime,” baseball is a global game with strong followings across central and south America, parts of Europe, and perhaps most crucially, Asia.
View ArticleMore losses of $100m-plus for City Football Group in 2023-24
City Football Group (CFG), the parent company behind English soccer heavyweights Manchester City and 12 other clubs, lost £122.2 million ($158.4 million) pre-tax in the 2023-24 season.
View ArticleAllianz extends Olympic, Paralympic TOP sponsorship through 2032
The International Olympic Committee has strengthened its TOP sponsor roster after losing several key partners by extending its partnership with insurance giant Allianz to 2032.
View ArticlePreview: Sportel Miami 2025 returns in April
The iconic Sportel sports business conference returns to Miami, US, early next month.
View ArticleDomenicali renews F1 CEO contract as BBC picks up radio rights
Stefano Domenicali, the president and chief executive of motor racing’s elite Formula 1 (F1) series, will remain in the roles through the 2029 campaign after signing a new five-year contract to run the...
View ArticleNX Group to sponsor MLB World Tour Tokyo Series, LA Dodgers land sake deal
Japanese logistics company Nippon Express (NX Group) has signed a regional partnership with North American baseball’s MLB, covering its Los Angeles Dodgers versus Chicago Cubs series.
View ArticleAdidas to return as official Bundesliga ball supplier from 2026-27
German sportswear giant Adidas has signed a four-year deal with German soccer’s DFL league organizing body to supply the match balls for its top-flight and second-tier Bundesliga and Bundesliga 2...
View ArticleFormula E renews partnership with Story10
Formula E, the all-electric single-seater motor racing series, has renewed its partnership with sports video production and distribution company Story10 as it looks to maximize its international...
View ArticleAmazon kicks off wide-ranging FMF, Liga MX partnership
The Mexican arm of global e-commerce giant Amazon has agreed a new wide-ranging sponsorship with the Mexican Football Federation (FMF) soccer governing body covering its three main brands.
View ArticleLiverpool adds Visit Maldives to its global partnership portfolio
Premier League giants Liverpool FC (LFC) have agreed a multi-year global partnership with the Visit Maldives tourism body, designating it as the club’s official tourist destination partner.
View ArticleSky NZ extends rights for Lions, PGA Championship
Heavyweight pay-TV network Sky New Zealand has retained its broadcast rights to premium properties in golf and rugby union.
View ArticleNBCU extends as IOC partner through 2036 Olympics in $3bn deal
A major, multi-faceted deal between the International Olympic Committee (IOC) and long-time US broadcast partner NBCUniversal (NBCU), including the extension of their media rights agreement through...
View ArticleLIV Golf finds global distribution partner in DAZN
The controversial LIV Golf tour has agreed a new global free-to-air broadcast deal with international OTT streaming service DAZN.
View ArticleBrighton owner Bloom invests in Melbourne Victory
Tony Bloom, English entrepreneur and owner of top-tier English Premier League soccer side Brighton, has bought a 19.1% stake in Australian A-League soccer club Melbourne Victory.
View ArticleNovartis in as first NFL pharmaceutical sponsor
American football’s elite National Football League (NFL) has brought in US medicine company Novartis as the property's first-ever pharmaceutical partner.
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