Machineseeker renews as men’s EHF Champions League title sponsor
EHF Marketing, the commercial arm of European handball’s EHF governing body, has announced the one-year renewal of its partnership with online commercial vehicle marketplace business Machineseeker.
View ArticleSports Interactive secures Premier League license for Football Manager
English soccer’s Premier League has announced a new four-year licensing agreement with video game production studio Sports Interactive (SI) based around its long-running Football Manager game series.
View ArticleUEFA’s Epstein: Euro 2024 revenue up 25%, audience to top 5 billion
UEFA, European soccer’s governing body, will achieve a 25% increase in revenue for the upcoming Euro 2024 compared to the previous edition and is confident of reaching a cumulative global audience of...
View ArticleAnother last-minute Euro 2024 TV deal as Japan’s Wowow snaps up rights
Japanese satellite TV network Wowow has struck a last-minute media rights deal covering the upcoming UEFA men’s European Championship national team soccer tournament.
View ArticleUTA agency makes soccer entry with ROOF acquisition
The United Talent Agency (UTA), the major entertainment talent agency with an interest in sport, has entered the soccer market by acquiring Representatives Of Outstanding Footballers (ROOF).
View ArticleLeverkusen elevate Niedax deal to sleeve sponsorship
Bayer Leverkusen, champions of German soccer's top-tier Bundesliga, have named industrial components manufacturer Niedax Group as their new sleeve sponsor through 2026-27.
View ArticleFIFA opens in-flight and in-ship tender for 2026, 2027 World Cups
FIFA, soccer’s global governing body, has launched the tender process for worldwide in-ship and in-flight media rights to its World Cups across 2026 (men’s) and 2027 (women’s).
View ArticleMexican, US soccer bodies announce new partnerships
German workwear company Englebert Strauss has announced Mexican soccer’s FMF governing body as its latest partner in a multi-year tie-up.
View ArticleBaltimore Orioles and T. Rowe Price in jersey patch tie-up
The Baltimore Orioles Major League Baseball (MLB) franchise, and asset management company T. Rowe Price, have announced a multi-year partnership that makes T. Rowe Price the exclusive investment and...
View ArticleUEFA launches agency RFP for club competition commercial rights
UEFA Club Competitions SA (UCCSA) the commercial joint venture partnership of European soccer’s UEFA governing body and the European Club Association (ECA) representative organization, has launched a...
View ArticleEHF receives bids from seven countries for 2030, 2032 events
Seven countries have officially submitted bids to host action from the four European Handball Federation (EHF) tournaments - two men’s, two women’s - in 2030 and 2032.
View ArticleCanal Plus acquires Copa America rights for sub-Saharan Africa
France-based international broadcaster Canal Plus has secured exclusive broadcast rights to the 2024 edition of South American soccer’s showpiece Copa America national teams competition in Sub-Saharan...
View ArticleNew Era and USOPC team up in multi-year licensing deal
New Era Cap, the US headwear company, has announced a multi-year official product agreement with the US Olympic and Paralympic Teams (USOPC).
View ArticleTSN, RDS, CBC land rights to new Canadian women’s soccer league
The Northern Super League (NSL), the new Canadian professional women’s soccer league set to launch in 2025, has agreed domestic media rights deals with TSN and RDS, the Bell Media-owned sports...
View ArticleDAZN ties up three-year Serie A deals in DACH countries
Global sports streaming service DAZN has unveiled a significant three-year media rights tie-up in Germany, Austria, and Switzerland with Italian soccer’s top-tier Serie A.
View ArticleICC and FanCode Shop extend through 2024 World Cups
The International Cricket Council (ICC) has extended its exclusive licensing and merchandising partnership with FanCode Shop (FCS), the Indian sports streaming platform’s merchandise arm.
View ArticleITF secures UniCredit as Davis Cup sponsor
The International Tennis Federation (ITF) has today unveiled UniCredit, the Italy-based banking and financial services firm, as a new sponsor of the Davis Cup, the men’s premier international team event.
View ArticleEurosport draws record Roland Garros viewership in Europe
The 2024 edition of tennis’ annual French Open (Roland-Garros) grand slam major has achieved record viewership on Warner Bros. Discovery (WBD)-owned broadcast platforms.
View ArticleGuinness and Premier League sign off lucrative deal through 2027-28
English soccer’s top-tier Premier League (EPL) has confirmed a four-year global commercial deal with renowned beer brand Guinness.
View ArticleWorld Athletics announces Tata Communications as host broadcaster
The communications arm of Indian conglomerate Tata has entered into a five-year deal with the World Athletics governing body to provide host broadcasting services to its events.
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