Canal Plus ups Viu stake to almost 37%
French pay-TV heavyweight Canal Plus has increased its shareholding in Viu, the over-the-top (OTT) streaming platform owned by Hong Kong-based telecommunications group PCCW, to nearly 37%.
View ArticleJohnstone’s Paint upgrades WST partnership to cover Masters
The World Snooker Tour (WST) organizing body has expanded its partnership with paint and coating manufacturer PPG through its Johnstone’s Paint brand, which becomes the primary sponsor of the annual...
View ArticleWBD and Stuff in deal to provide FTA coverage of America’s Cup
The 2024 edition of sailing’s prestigious America’s Cup, to take place in Barcelona, Spain, will be shown in New Zealand by a combination of media and entertainment giant Warner Bros. Discovery (WBD),...
View ArticleQualcomm expands Mercedes partnership to cover F1 Academy
Global computer hardware and software manufacturer Qualcomm has expanded its partnership with the Mercedes-AMG Petronas Formula 1 (F1) motor racing team to serve as a senior partner of the Team’s F1...
View ArticleWSL revenue up 50% for 2022-23 season after England’s Euro triumph
Clubs in English soccer’s top-tier Women’s Super League (WSL) enjoyed a 50% increase in combined revenue for the 2022-23 season compared to the prior year, according to a new report.
View ArticleConmebol partners with Legends to launch Copa América 2024 store
Global premium experiences brand Legends has been appointed by Conmebol, South American soccer’s governing body, to manage the sale of official merchandise for this year's Copa America national teams...
View ArticleBigMat and UCI in four-year deal, covering seven World Championships
Cycling’s UCI governing body has renewed and expanded its commercial relationship with BigMat, the building materials retailer.
View ArticleUCI World Tour: Denmark’s new classic ‘Copenhagen Sprint’ from 2025
When the race starts next summer in Roskilde and finishes in Copenhagen, it will be under the name Copenhagen Sprint. This was revealed at a launch event at Copenhagen City Hall today. The race, which...
View ArticleAston Villa renew SeatGeek partnership
SeatGeek, the global ticketing platform, has renewed its partnership with English Premier League soccer side Aston Villa.
View ArticleUFC in collectibles tie-up with Stancé
The Ultimate Fighting Championship (UFC) mixed martial arts (MMA) promotion has unveiled a global tie-up with Stancé, a designer art toy company.
View ArticleSportradar looks into the future with 4Sight
Last December, sports data and technology firm Sportradar unveiled a long-term partnership with Tennis Data Innovations (TDI), a joint venture between the ATP, organizer of the top-tier men's tennis...
View ArticleReports: Red Bull mulling over NBA entry with new Las Vegas franchise
Global energy drinks heavyweight Red Bull is considering bidding for a new NBA basketball team based in Las Vegas, according to reports.
View ArticleCisco carries on Olympics relationship through LA28 deal
Wireless technology and communications firm Cisco has extended its association with the Summer Olympics by signing a deal to become the network equipment partner of the Los Angeles games in 2028.
View ArticleConcacaf and MLS bring Michelob Ultra on board as official partner
Concacaf, North American soccer's governing body, and Major League Soccer (MLS) have today announced major multi-year international partnerships with brewing giant Anheuser-Busch InBev (AB InBev).
View ArticleCoca-Cola in as Copa America partner – just in time
Global soft drinks conglomerate Coca-Cola has been unveiled as a partner of the upcoming 2024 edition of South American soccer’s showpiece Copa America national teams competition, in a last-minute tie-up.
View ArticleTommy Hilfiger signs multi-year US SailGP Team partnership
US fashion brand Tommy Hilfiger has announced a multi-year partnership with the US SailGP Team from that sailing series.
View ArticleSignificant Euro 2024 audiences continue in UK and Italy
The UK’s BBC public-service broadcaster recorded a peak audience of 13.1 million for its coverage of England versus Denmark in men's soccer’s UEFA European Championships.
View ArticleAlpine announce return of Briatore as executive advisor
Former Benetton and Renault boss Flavio Briatore has returned to the Formula 1 (F1) motor racing series with the Renault-backed Alpine team, where the Italian businessman will be the new executive...
View ArticleCAF confirms AFCON and WAFCON dates for 2025
African soccer’s CAF governing body has announced the dates for the upcoming editions of its biennial men’s and women's Africa Cup of Nations (AFCON) competitions, both of which will next be staged in...
View ArticleSuper League partners Les Vignes du Vent in first official wine deal
Rugby League Commercial (RLC), the body established to address the future of the sport in England, has announced a new partnership with French wine company Les Vignes du Vent.
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