Motul renews long-standing 24 Hours of Le Mans partnership
French lubricant and motor product manufacturer Motul has announced the renewal of its long-standing partnership with motor racing's FIA governing body, its World Endurance Championship (WEC)...
View ArticleQ&A: Premier Padel’s Mitchell on whirlwind first few events
The inaugural series of Premier Padel, the sport’s new merged and combined competition, got underway in Riyadh, Saudi Arabia, in late February.
View ArticleEuro 2024 opens up with huge audiences in major markets
An audience of more than 20 million watched hosts Germany begin their UEFA European Championship campaign with a huge win over Scotland, while the men's soccer match delivered the highest peak audience...
View ArticleHBA Media secures slate of global broadcasters for Royal Ascot
Horse racing media rights agency HBA Media has announced that the upcoming annual Royal Ascot horse racing festival will be broadcast in 180 global territories by over 30 broadcasters.
View ArticleVolleyball World and United Media in rights extension through 2032
Volleyball World, the sport’s commercial vehicle, has unveiled an extension of its media rights tie-up with United Media across six Balkan countries in southeast Europe until 2032.
View ArticleAvis and PGA Tour renew long-running deal until 2028
Avis, the US car rental company, has extended its long-standing partnership with golf’s top-tier PGA Tour until 2028.
View ArticleEverton, Aston Villa announce stadium-centric partnerships
English Premier League (EPL) soccer side Everton have added to the partnership portfolio centered on their under-construction stadium with the announcement of software company Hewlett Packard...
View ArticleSeattle Reign’s purchase by Carlyle and Sounders ownership now complete
The purchase of US NWSL women's soccer side Seattle Reign, by a consortium including the owners of the Seattle Sounders men’s team, and global investment firm Carlyle, has received approval from the...
View ArticleWME Sports expands into padel, signs world no.1 Coello
WME Sports, the Endeavor-owned agency, has launched a talent representation division for padel and signed the world's top-ranked player in that sport, Arturo Coello.
View ArticleInfront and DEB extend for another four years, through 2027-28
Major sports and entertainment agency Infront and the German Ice Hockey Federation (DEB) have extended their exclusive marketing rights deal through 2027-28.
View ArticleFrance’s opening Euro 2024 win draws over 11 million on TF1
Strong early viewership of soccer’s 2024 UEFA European Championship has continued across the continent, with French viewership of the country’s opening match against Austria reaching 11.25 million...
View ArticleMediapro offloading One Soccer assets, settles CSB legal dispute
Mediapro Canada, an arm of the Spanish sports rights agency, has settled its legal dispute from earlier this year with Canadian Soccer Business (CSB), the commercial arm of governing body Canada Soccer...
View ArticleGenius Sports to apply augmented broadcasts to CFL games on TSN+
Sports and media technology firm Genius Sports and Canadian football’s CFL competition have unveiled a new partnership with the country’s TSN broadcaster to transform its coverage of the league.
View ArticleMegogo keeps UEFA club rights in Ukraine for 2024-27 cycle
The Megogo streaming service has retained rights to European soccer’s UEFA club competitions for the next three-year cycle in Ukraine.
View ArticleUS judge rules DSG doesn’t have to turn over contracts to leagues – yet
A federal bankruptcy judge in the US has ruled that beleaguered regional sports network (RSN) operator Diamond Sports Group (DSG) will not yet be forced to turn over its broadcast contracts to third...
View ArticleVenu Sports beefs up leadership team with multiple new hires
Venu Sports, the joint venture sports streaming service formed by US media giants Disney, Fox Corp, and Warner Bros. Discovery (WBD), has announced several new appointments to fill out its senior...
View ArticleE1 secures DAZN distribution across key markets
All-electric boat racing series E1 has agreed a new multi-territory broadcast deal with international sports-focused OTT streaming service DAZN.
View ArticleNBC scores record golf streaming viewership in US Open final round
The final round of golf’s 2024 US Open has been among the most watched editions of the competition in the last decade.
View ArticleAjax and VodafoneZiggo renew shirt sponsorship deal until 2027
Beleaguered Dutch soccer giants Ajax and VodafoneZiggo, the telecoms firm and pay-TV operator, have extended their long-running shirt sponsorship deal until 2027.
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