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Amazon to stream NHL in Canada through Rogers deal, partners with Kraken

North American ice hockey’s NHL and its digital broadcast rights partner Rogers Communications have signed an exclusive two-year streaming deal with retail giant Amazon.

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Deal Focus: Aston Villa stick with betting in Betano shirt sponsorship

The deal

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Unilever on board as Copa America sponsor

Unilever, the international consumer products giant, has been unveiled as a sponsor of this year’s Copa America national teams soccer competition under a deal with South America's Conmebol governing body.

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Peacock adds 3 million new subscribers, losses narrow in Q1

US streaming service Peacock, owned by the NBCUniversal media conglomerate (a subsidiary of Comcast), saw a growth in subscribers and shrunk its losses in the first quarter (Q1) of 2024.

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DAZN threatens legal action against DFL as rights dispute takes ugly turn

DAZN, the global sports streaming service, has threatened German soccer’s DFL body with legal action over their ongoing domestic media rights dispute.

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F1 Academy lands American Express partnership

F1 Academy, the top motor racing series’ all-female development category, has announced a new partnership with US financial services provider American Express (Amex).

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Discount Tire signs multi-year deal with MLS

Tire manufacturer Discount Tire and the US top-tier Major League Soccer (MLS) have announced a new multi-year partnership.

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Premier Sports secures Copa America rights in UK and Ireland

UK and Ireland pay-TV network Premier Sports has secured the rights to broadcast this year’s Copa America, the South American national teams soccer competition.

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Report: Amazon set to land NBA rights in 10-year streaming deal

North American basketball's NBA is set to enter the streaming world with a long-term rights deal close to being finalized with online retail giant Amazon, it has been reported.

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Ligue 1 revenue grows 17%, net loss more than halves

French soccer’s top-tier Ligue 1 has announced total revenue of €2.37 billion ($2.53 billion) across its constituent (then) 20 clubs during the 2022-23 season, a growth on year-on-year (YoY) for the...

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NFL Draft breaks attendance records, viewership up

The 2024 NFL Draft saw significant increases in attendance and viewership compared to last year’s edition.

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Rocha elected RFEF president amid corruption probe

Pedro Rocha has been elected as president of the Spanish soccer federation (RFEF) despite being under investigation as part of an ongoing corruption case.  

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Liverpool sign first official retail partnership in South Korea

Liverpool, the top English Premier League soccer club, have signed their first retail partnership in South Korea with Over the Pitch, a soccer brand and creative design studio.

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MLS commissioner Garber: US has raised commercial value of soccer

Don Garber, the commissioner of North America’s Major League Soccer (MLS), believes the country’s marketing expertise and global streaming broadcast partnership with OTT platform Apple TV have “raised...

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Bayern Munich and MAN extend long-term partnership

German soccer giants Bayern Munich have announced the multi-year renewal of their long-standing partnership with international commercial vehicle manufacturer MAN Truck & Bus.

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ELF teams up with LaLiga+ to bring Game Pass offering to Spain

American Football’s European League of Football (ELF) has announced a partnership with LaLiga+, the streaming platform of the top Spanish soccer’s league.

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US and Mexico withdraw 2027 Women’s World Cup bid, target 2031

The US and Mexico have withdrawn their bid to co-host the 2027 FIFA Women’s World Cup (WWC) to focus on the 2031 edition of the showpiece national team soccer tournament.

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Rugby Australia reveals A$9.2 million loss

The Rugby Australia (RA) governing body has announced its financial results for the 2023 calendar year, headlined by a perilous deficit in its accounts.

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Mapfre bolsters Copa Libertadores sponsorship portfolio

Mapfre, the Spanish insurance firm, has been unveiled as a new sponsor of the Copa Libertadores, South America’s top-tier pan-continental men’s soccer competition.

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Liverpool and AXA renew global training partnership until 2029

Liverpool, the top English Premier League soccer club, and their official global training partner AXA, the international insurance giant, have today announced a five-year extension.

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