NFL renews with X, Goodell mulls 18-game season
Social media platform X (formerly known as Twitter) has announced the multi-year renewal of its long-standing content partnership with the National Football League (NFL).
View ArticleViaplay retains F1 rights in Netherlands and Nordics through 2029
Viaplay, the European media heavyweight, will continue as the home of Formula 1 (F1) in the Netherlands and Nordic countries after agreeing an exclusive new five-year deal with the top motor racing...
View ArticleWorld Archery partners with Dizplai to enhance broadcast graphics
World Archery has partnered with cloud technology provider Dizplai with the aim of helping to reinvent the governing body’s broadcast graphics.
View ArticleR&A brings NetJets on board as Open sponsor
Private aviation company NetJets has announced an exclusive partnership with UK-based golfing body The R&A as its official private jet provider for the Open Championship.
View ArticleFIFA takes men’s World Cup broadcast tender process to Balkans
FIFA, global soccer’s governing body, has begun the tender process covering media rights in eight Balkan markets to its next two men’s FIFA World Cups.
View ArticleMcLaren and eBay team up, Williams partner with Keeper Security
The McLaren Formula 1 (F1) motor racing team has announced e-commerce giant eBay as an official partner on a multi-year deal.
View ArticleFormer Octagon exec Seymour-Hyde joins F1 in senior partnerships role
Experienced sports marketing executive Joel Seymour-Hyde has been named as head of partnership management at Formula 1 (F1), the iconic international motor racing series.
View ArticleEredivisie invites agency bids for international media and betting rights
Dutch men's soccer’s top-tier Eredivisie has launched a request for proposal (RFP) process to invite agencies to bid for the league’s international media and betting rights.
View ArticleSportradar brings in Google’s Behzadi as chief tech and AI officer
Sports technology heavyweight Sportradar has appointed Behshad Behzadi as its new chief technology officer (CTO) and chief artificial intelligence officer (CAIO).
View ArticleNike comes out on top and extends FFF kit supply deal
US sportswear giant Nike has retained kit supply rights to the French Football Federation (FFF) for the 2026-27 to 2033-34 cycle.
View ArticleKarlsruhe to host 2029 World Games
The International World Games Association (IWGA), the organizer of the quadrennial World Games multi-sport event, has announced the German city of Karlsruhe as the host city of its 2029 edition.
View ArticleReport: NBC tables $2.5bn offer for NBA rights to challenge TNT
US national network NBC is readying an offer of $2.5 billion annually to secure domestic National Basketball Association (NBA) action during the next media rights cycle, it has been reported.
View ArticleWowow renews exclusive UEFA club competition rights in Japan
Japanese satellite TV network Wowow has retained the rights to broadcast European soccer’s elite UEFA Champions League (UCL) club competition, as well as its second-tier UEFA Europa League (UEL) and...
View ArticleQ&A with Hanover Sport director Rebecca Hargreaves
In February, Hanover Communications, the strategic communications and public affairs consultancy, announced a significant addition to its business with the launch of the Hanover Sport division.
View ArticleDSG agrees DirecTV deal but RSNs go dark on Comcast as talks collapse
US regional sports network (RSN) owner and operator Diamond Sports Group (DSG) has agreed a multi-year renewal of its carriage agreement with US national satellite TV distributor DirecTV but...
View ArticleIndiana Fever announce Eli Lilly as new jersey patch partner
Pacers Sports & Entertainment (PS&E), the owners of US basketball’s Indiana Pacers (NBA) and Indiana Fever (WNBA), and Indiana-based US pharmaceutical giant Eli Lilly and Company have announced...
View ArticleEuropa and Conference League set to switch to Nova in Czech Republic
Central European commercial network Nova Sport has snapped up a selection of rights across the Czech Republic to pan-European club soccer’s UEFA Europa League and UEFA Conference League.
View ArticleBJK Cup renews tech partnership with Microsoft
Global tech giant Microsoft has announced the multi-year renewal of its partnership with women’s tennis’ annual Billie Jean King (BJK) Cup competition and will continue to serve as the competition’s...
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