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Now DAZN in global deal with H2O Racing

International sports streaming service DAZN has unveiled a global tie-up with H2O Racing, the company that promotes international power boating events.

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FC Como Women bring in Nike as league-first technical partner

Top-tier Italian soccer side FC Como Women have announced global sportswear giant Nike as their new first-team kit provider ahead of the 2024-25 Serie A Femminile season.

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Brentford partner Destination Sport Group, Palace bring in EFAM Air

Sports travel experiences company Sportsbreaks.com and its sports teams and organizations business travel sister company Destination Sport Travel have now partnered with Brentford of English soccer’s...

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FuboTV adds BKFC FAST channel

US streaming television service FuboTV has announced the launch of BKFC TV, a new free ad-supported streaming TV (FAST) channel on its service in collaboration with the Bare Knuckle Fighting...

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Cowboys in LG Electronics and Nature’s Own tie-ups as 2024 season looms

The Dallas Cowboys, one of the most storied franchises from American football’s top-tier NFL, have unveiled two multi-year commercial deals in the last 24 hours.

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Industry veteran Bratches now in as Relevent Sports chair

Sean Bratches, a three-decade veteran of major sports broadcaster ESPN, has today been unveiled as chair of Relevent Sports, the major North American sports marketing promoter owned by Stephen Ross.

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Legends completes acquisition of ASM Global

Legends, the premium experiences company, has finalized its - previously announced - acquisition of major venue management and events firm ASM Global.

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Newly-formed Super League Basketball secures Reebok as kit supplier

Super League Basketball (SLB), the newly formed top tier of UK basketball, has announced a multi-year partnership with sportswear and sporting goods outfitter Reebok to serve as the competition’s kit...

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New UCL media rights tender opened in Spain

European soccer’s governing body UEFA has, at the last minute, opened a last-minute tender process in Spain for broadcast rights to the top-tier Champions League (UCL) club competition.

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DSG secures NBA, NHL deals for 2024-25

Embattled US regional sports network (RSN) operator Diamond Sports Group (DSG) has struck a vital newly modified broadcast deal for the 2024-25 National Basketball Association (NBA) and National Hockey...

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Ligue 1 Pass in as solution for French league’s UK broadcast blackout

UK fans of top-tier French soccer’s Ligue 1 have been given a lifeline in terms of watching that competition, through a launch of a new streaming platform.

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Bronfman has to withdraw bid for Paramount, Skydance in prime spot

Long-time media executive Edgar Bronfman Jr. - currently chair of FuboTV - has dropped out of the running to buy the Paramount Global broadcast heavyweight.

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NBA files motion to dismiss WBD rights lawsuit

North America’s National Basketball Association has filed a motion for dismissal in the New York Supreme Court over the lawsuit filed against it by the Warner Bros. Discovery (WBD) media giant.

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India’s Shah confirmed as new ICC chair

The International Cricket Council (ICC) governing body has today unveiled India’s Jay Shah as its next chair, to take up the role in December.

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FIFA CWC media rights tender live in Europe, sub-Saharan Africa

International soccer’s governing body FIFA has begun the tender process for media rights to its revamped Club World Cup (CWC) competition in Europe and sub-Saharan Africa, across the (inaugural) 2025...

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New world feed to launch from PGA Tour Studios in 2025

Next year, US golf’s top-tier PGA Tour will launch its own global world feed.

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Football Australia secures AFC, World Cup rights, renews with Paramount

Football Australia, the governing body of soccer in that country, has announced the extension of its exclusive domestic broadcast partnership with the Paramount media giant’s Australian arm.

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NFL cautiously votes through private equity involvement from approved firms

The 32 team owners from the American football’s NFL have formally voted through a rule that will allow limited private investment into franchises.

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Chelsea sign long term Predator Energy deal, City and EA Sports extend

English soccer giants Chelsea have announced a new partnership with energy drink brand Predator Energy, a subsidiary of Monster BevCorp.

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FIBA and Enlio extend 3×3 deal until 2034

International basketball’s governing body FIBA has extended its relationship with Enlio, the provider of basketball court surfaces, until 2034.

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