F1 in multi-year European races deal with Aggreko
Motor racing’s iconic Formula 1 (F1) has today unveiled a multi-year tie-up with Aggreko, the global energy solutions firm.
View ArticleGAME launches Gotham Sports App combining MLB, NBA, NHL rights
Two major New York sports broadcast services, Yankees Entertainment and Sports (YES) Network (the regional sports channel aligned with the iconic Major League Baseball team), and MSG Network (MSGN)...
View ArticleESPN sews up domestic US Open tennis rights through 2037
Through a 12-year deal extension, the US Open tennis grand slam will continue to be shown domestically by heavyweight sports broadcaster ESPN through 2037.
View ArticleBetano signs as official global sponsor of Europa and Conference League
The UEFA governing body for soccer in Europe has announced Kaizen Gaming, the Greek game-tech company, and its betting brand Betano as official global sponsors of the UEFA Europa League and UEFA...
View ArticleCCI approves Star India – Reliance merger despite antitrust concerns
The Competition Commission of India (CCI) has approved the pending merger of Reliance Industries (RIL), one of the country’s largest business conglomerates, with the media giant Disney’s wholly-owned...
View ArticleDraftKings to acquire Simplebet; sued by NFLPA
US sportsbook and fantasy betting platform DraftKings has agreed a deal to buy Simplebet, a micro-betting markets provider.
View ArticleOxford Landing and Lions clink glasses to tie-up
South Australian winery Oxford Landing has been announced as the official wine partner for the British & Irish Lions rugby union touring team for their 2025 tour to Australia.
View ArticleBetsson in as multi-year Premier Padel sponsor
The international Premier Padel series, owned by Qatar Sports Investments, has struck a global deal with online betting and gaming firm Betsson.
View ArticlePolkadot in as Inter Miami training kit partner
Inter Miami, heavyweights from North America’s Major League Soccer (MLS), have brought in blockchain software brand Polkadot as a significant commercial partner.
View ArticleTopps agrees exclusive trading card deal with MLB star Ohtani
Topps, the trading card firm owned by global merchandising and e-commerce giant Fanatics, has announced a new exclusive long-term trading card deal with Los Angeles Dodgers star Shohei Ohtani.
View ArticleGlobant expands F1 involvement with Williams partnership
The Williams Racing Formula 1 (F1) motor racing team has announced a new partnership with technology innovation company Globant.
View ArticleBeIN late on first 2024-25 Ligue 1 rights payment
French soccer’s LFP league body has this week informed clubs that they will receive a reduced initial rights fee payment for the 2024-25 season as pay-TV broadcaster BeIN Sports is yet to pay its share.
View ArticleCollege players union opposes $2.8bn NCAA athletes settlement
An advocacy body for college athletes in the US has unveiled its strong opposition to the proposed $2.8 billion antitrust settlement between the National Collegiate Athletic Association (NCAA) and...
View ArticleNFL names Martinez as general manager in Brazil
American football’s NFL has appointed Luis Martinez as general manager of its operations in Brazil ahead of the league’s upcoming first regular-season game in South America.
View ArticleBelgium’s RBFA removes CEO Vandendriessche after just nine months
Belgian soccer’s RBFA governing body has dispensed with the services of its chief executive, Piet Vandendriessche, after only nine months.
View ArticleSan Siro likely to lose 2027 UCL final hosting rights
Italy's iconic San Siro stadium looks set to miss out on hosting the 2027 UEFA Champions League (UCL) final with Serie A soccer clubs Inter Milan and AC Milan, who share the venue, planning to renovate...
View Article49ers extend major tie-up with Comcast
The San Francisco 49ers, of American football’s NFL, have extended their commercial deal with technology and media giants Comcast.
View ArticleFerrari bring in UniCredit after parting ways with Santander
Formula 1 (F1) motor racing giants Ferrari have today announced a new sponsorship deal with UniCredit, the Italy-based banking and financial services firm, just days after ending their partnership with...
View ArticlePernod Ricard expands PSG partnership
French soccer giants Paris Saint-Germain have announced an expanded partnership with French alcohol company Pernod Ricard.
View ArticleUnder Armour hires ex-Adidas exec Denglos as commercial VP in EMEA
US sportswear brand Under Armour has appointed Franck Denglos as its new vice president of commercial for Europe, the Middle East and Africa (EMEA).
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