Infront expands running presence through Shanghai Marathon deal
International sports and media agency Infront and the Shanghai Marathon have entered into a partnership through the marathon’s organizer, the Donghao Lansheng Group.
View ArticleJ.P. Wiser’s adds to stable of NHL Canadian partners
North American ice hockey’s top-tier NHL has struck a deal with Canadian whisky brand J.P. Wiser’s.
View ArticleEBU to provide FTA exposure for FIBA events in long-term deal
The European Broadcasting Union (EBU), the continent’s major alliance of public service broadcasters, has today agreed to a four-year rights deal with international basketball’s governing body FIBA.
View ArticleCoup for Mattel and Hot Wheels as multi-year F1 licensing deal struck
The iconic Formula 1 (F1) motor racing series has entered into a new global licensing agreement with the Mattel US-based toy heavyweight and its Hot Wheels brand.
View ArticleRevolut returns as NBA Paris game sponsor in expanded deal
Revolut has agreed a multi-year extension with the NBA that makes the digital financial services company an associate partner of the basketball league’s regular season game in Paris next year.
View ArticleUEFA and European Club Association extend MOU through 2033
European soccer’s governing body UEFA has extended its partnership with the European Club Association (ECA) through 2033.
View ArticleSports streaming must be made more affordable to tackle piracy – report
Making sports streaming services more affordable will help to tackle media piracy in the sector, according to a new report.
View ArticlePTO, World Triathlon to focus on commercial growth in 12-year tie-up
The Professional Triathletes Organization (PTO) and the World Triathlon governing body have expanded their relationship by announcing a 12-year strategic partnership to grow the sport.
View ArticleUEFA opens up sponsorship bids for 2025-28 national teams’ cycle
UEFA, soccer's governing body across Europe, has issued an invite to brands interested in partnering with its men’s national team program for the 2025-28 cycle.
View ArticleBritish Cycling Events signs six-year strategic partnership with IMG
The British Cycling Events governing body has announced a long-term strategic partnership with sports marketing heavyweight IMG to support the long-term growth and sustainability of the federation’s...
View ArticleEPCR switches to Macron as apparel partner
The European Professional Club Rugby (EPCR) club competition organizing body has struck a deal with Italian sportswear brand Macron.
View ArticleArnault family and Red Bull to acquire stakes in Paris FC
The Arnault family, owners of the LVMH French luxury goods conglomerate, and Austrian energy drinks giant Red Bull are finalizing a deal to acquire French second-tier soccer club Paris FC.
View ArticleToyota makes F1 comeback with Haas tie-up
Japanese automotive manufacturer Toyota has returned to the Formula 1 (F1) motor racing series after announcing a technical partnership with the Haas team.
View ArticleIslanders sign first jersey patch deal, with Solo Stove
The New York Islanders franchise of North America’s National Hockey League (NHL) and the team’s UBS Arena home have announced a multi-year partnership with Solo Stove, an outdoor lifestyle brand.
View ArticleKonami and FIFA sign esports collaboration agreement
Japanese video game developer Konami and soccer’s world governing body FIFA have announced an esports partnership as FIFA continues to move on from its former long-standing association with EA Sports.
View ArticleIn the boardroom with Jaguar TCS Racing
The upcoming 2024-25 campaign of the all-electric motor racing series Formula E will be the competition’s 11th, and will coincide with the series’ upgraded “Gen3” ruleset, which will introduce new...
View ArticleWNBA draws high play-off viewership, expands 2025 format
The Women’s National Basketball Association (WNBA), the elite US women’s basketball competition, has in its 2024 post-season playoffs drawn the highest viewership ratings in 25 years.
View ArticleTOCA raises $100m in global expansion push
TOCA Football, the technology-focused soccer training and entertainment company, has raised approximately $100 million in private offerings.
View ArticleMLB’s Twins on the market as Pohlad family eye sale
The Pohlad family have announced plans to sell the Minnesota Twins and end their 40-year ownership of the Major League Baseball (MLB) franchise.
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