Seahawks in multi-year AWS extension
The Seattle Seahawks, of American football’s top-tier NFL, have extended their commercial tie-up with the Amazon Web Services (AWS) division of the retail giant.
View ArticleWillow TV launches cricket FAST channel
Willow, the North American cricket-centric platform launched in its current iteration earlier this year, has launched a new free ad-supported streaming TV (FAST) channel.
View ArticleMcLaren, Haas announce US-centric partnerships
The McLaren Racing team of the iconic Formula 1 (F1) open-wheel series has announced a new partnership with US telecommunications giant T-Mobile.
View ArticleConcacaf and Scotiabank expand relationship to cover W Champions Cup
Concacaf, soccer’s governing body across North America, Central America, and the Caribbean, has expanded its relationship with Canadian bank Scotiabank.
View ArticleBoxxer in commercial tie-up with Betfred
Boxxer, the UK boxing entertainment franchise, has announced sports betting firm Betfred as an official partner.
View ArticleLA Rams agree Genius Sports highlights partnership with Verizon to sponsor
The Los Angeles Rams franchise of American football’s National Football League (NFL) has announced a new partnership with sports technology company Genius Sports.
View ArticleA-Leagues renew, expand Stats Perform tie-up for Opta services
Australia’s top-tier soccer league organizer A-Leagues has announced the renewal and expansion of its media data partnership with sports technology firm Stats Perform.
View ArticleDortmund added to WSC Sports’ partner stable in content deal
Borussia Dortmund, heavyweights from German soccer’s top-tier Bundesliga, have entered into a multi-year deal with sports-focused AI-powered video content provider WSC Sports.
View ArticleEuroLeague secures additional US exposure through FanDuel
FanDuel, the US gaming company, has agreed a new broadcast deal with Euroleague Basketball, the organizer of top European club competitions, for the 2024-25 season.
View ArticleFormal complaint calls FIFA’s control of global soccer calendar ‘abusive’
The Spanish LaLiga, European Leagues, and FIFPRO (global players’ union), organisations have joined forces to file a formal complaint against FIFA, the sport’s global governing body.
View ArticleNBA brings in Rhone as global partner, Novibet as betting sponsor in Greece
The National Basketball Association (NBA) has today agreed a new multi-year global marketing partnership with lifestyle brand Rhone.
View ArticleRFU expands Kitman Labs deal, hires director of venue
England’s Rugby Football Union (RFU) governing body has renewed and expanded its partnership with Kitman Labs, the sports data intelligence and analytics firm.
View ArticleSportsnet scores TGL media rights in Canada
Sportsnet, the Canadian Rogers Media-owned sports broadcaster, has been unveiled as the domestic rights-holder of TGL, the tech-infused golf league founded by icons Tiger Woods and Rory McIlroy’s TMRW...
View ArticleUS investment group Forest Road purchases Formula E team
Forest Road, the US investment firm, has acquired a 100% stake in the ERT Formula E Team, which has rebranded to Kiro Race Co after the takeover.
View ArticleFrecciarossa retains Coppa Italia title sponsorship through 2026-27
Italy’s Trenitalia national train operator has renewed its partnership with Italian soccer’s Serie A to continue as the title sponsor of the annual Coppa Italia knockout cup competition for the next...
View ArticleMan City renew regional deal with Abeam Consulting
English Premier League soccer giants Manchester City have announced the renewal of their partnership with Japanese business consultancy firm Abeam Consulting.
View ArticleNew technologies the focus for action-packed Sportel Monaco 2024
The annual Sportel Monaco sports business conference returns later this month, with over 1,500 executive participants in attendance.
View ArticleLET hires Mediadrive as advertising sales agency
Golf’s Ladies European Tour (LET) has appointed Mediadrive as its advertising sales agency.
View ArticleLenovo in as partner of 2026, 2027 FIFA World Cups
Global soccer’s governing body FIFA has brought in multinational tech heavyweight Lenovo as its latest commercial partner.
View Article