Fox Deportes and Telemundo partner to broadcast Super Bowl LIX
Fox Deportes and Telemundo, two of the US' Spanish-language networks. have announced a live broadcasting agreement for the upcoming American football Super Bowl LIX (59) on February 9, 2025.
View ArticleAdvil becomes official partner of NFL Canada
Advil, the ibuprofen brand owned by American multinational pharmaceutical and biotechnology firm Pfizer, has been named as a new partner of the NFL in Canada.
View ArticleNow FIFA takes 2026 World Cup broadcast tender to Portugal
A tender for Portuguese media rights to the FIFA 2026 World Cup men’s soccer tournament has hit the market.
View ArticleKings League hires NBA’s Agaoua as CEO to fuel global growth
Kings League, the international soccer competition launched by Spanish soccer legend Gerard Pique and his Kosmos company, has announced the appointment of Djamel Agaoua as its new chief executive.
View ArticleRed Bull Racing and AT&T renew and expand tie-up
Formula 1 (F1) series motor racing team Red Bull Racing has announced the multi-year extension and expansion of its partnership with US telecommunications giant AT&T.
View ArticleTNT Sports and Unrivaled sign multi-year media partnership
TNT Sports, the Warner Bros. Discovery-owned pay-TV broadcaster, and Unrivaled, the new 3x3 professional women’s basketball league set to launch in the US in January, have reached a multi-year media...
View ArticleFurther US expansion by Two Circles as Kore platform acquired
Two Circles, the London-based international sports agency, has unveiled a deal to acquire Kore, an intelligence platform based around fans and partnerships.
View ArticleDSG secures naming rights deal with FanDuel for RSNs
Diamond Sports Group (DSG), the US regional sports broadcast operator slowly emerging from financial trouble, has agreed a naming rights deal with US sports betting firm FanDuel to rebrand its Bally...
View ArticleTiger Beer in as beer partner of Manchester United
Tiger Beer, the Singaporean beer brand owned by Heineken and Fraser and Neave, has been announced as the official beer partner of beleaguered English soccer giants Manchester United.
View ArticleEPL takes international office count to three with Beijing launch
English soccer’s top-tier Premier League (EPL) has opened an international office in the Chinese capital of Beijing.
View ArticleGarber: MLS-Apple deal could be ‘one of the greatest in sports history’
Don Garber, commissioner of Major League Soccer (MLS), believes the revenue-sharing component of the competition’s long-term global deal with technology giant Apple could make it “one of the greatest...
View ArticleJuventus sign up Azimut as sleeve sponsor
Italian soccer giants Juventus have announced a new partnership with asset and wealth management firm Azimut, which becomes the team’s new sleeve sponsor.
View ArticleLittle Dot Sport in YouTube management tie-up with PFL, Bellator
Little Dot Sport, an arm of the the UK-based digital content studio and network, has struck a comprehensive YouTube-based deal with the Professional Fighters League (PFL), covering the mixed martial...
View ArticleBeleaguered Le Coq Sportif secures French Olympic renewal
The French National Olympic and Sports Committee (CNOSF) and French Paralympic and Sports Committee (CPSF) have renewed their kit supply deal with Le Coq Sportif despite that sportswear brand’s...
View ArticleCampbell’s to sponsor HBSE’s sports teams
Harris Blitzer Sports & Entertainment (HBSE), the investment vehicle that owns the NBA’s Philadelphia 76ers and NHL’s New Jersey Devils, and Campbell Soup Company have announced a marketing...
View ArticleGores’ purchase of 27% Chargers stake approved by NFL
The purchase of a 27% stake in the Los Angeles Chargers American football franchise by US billionaire businessman Tom Gores has been approved by the other team owners from the National Football League...
View ArticleOwners of seven IPL franchises interested in The Hundred teams
Seven franchises from the Indian Premier League (IPL) iconic domestic cricket competition have reportedly expressed interest in buying stakes in teams from The Hundred, the English short-format league.
View ArticleFz Sports and CosmoBlue Media partner for OTT and global rights sales
Fz Sports, the parent company of marketing agency 1190 Sports and soccer-focused streaming platform Fanatiz, has announced a strategic partnership with media and entertainment company CosmoBlue Media...
View ArticleNHL renews with Veikkaus in Finland and Unibet in Sweden
North American ice hockey’s top-tier NHL has announced the renewals of its betting partnerships in Finland and Sweden.
View ArticleRexona named primary partner of Saudi women’s national team
The Unilever brand Rexona has become an official partner of the women’s national team soccer programme in Saudi Arabia.
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