NHL’s World Cup of Hockey to return in 2028
The World Cup of Hockey international tournament is set to return in February 2028, as the sport looks to establish a regular cycle of international ice hockey competitions for top players.
View ArticleLFP takes DAZN to court for failed rights payment
French soccer’s LFP governing body has taken legal action against global streaming service DAZN over unpaid rights fees for this season as the league goes to war with another broadcast partner.
View ArticleFox generates over $800m in ad revenue for Super Bowl
Fox Corp, the US media giant, generated more than $800 million in advertising revenue from its coverage of the 2025 Super Bowl 59 showpiece game across its linear channels and streaming platform.
View ArticleSustainability ‘weighing on sponsors’ minds’, new report finds
The sustainability credentials of prospective partners are already viewed as an important factor among sports sponsors and are going to become more important, according to a new report.
View ArticleUFC and Monster Energy in major sponsorship renewal
Monster Energy, a long-standing UFC sponsor, has renewed its global partnership with the mixed martial arts promotion in a record deal.
View ArticleECB expects overseas media rights boost after Hundred stakes sale
The profile of the new-found investors in the eight teams from English cricket's short-form Hundred will be of benefit when selling international broadcast rights, the England and Wales Cricket Board...
View ArticleYouTube and Paramount strike temporary carriage agreement
YouTube TV, the streaming service owned by internet giant Google, will keep CBS, CBS Sport, and 21 other networks on its platform after securing a short-term contract with US media giant Paramount...
View ArticleTelevisaUnivision and DAZN strike Club World Cup sublicense deal
DAZN, the global sports streaming service, has agreed a partnership with US-based Spanish language media giant TelevisaUnivision to sublicense matches from this year’s revamped FIFA Club World Cup...
View ArticleCSA in major five-year Macron kit supply tie-up; Sky NZ to show IPL and WPL
The Cricket South Africa (CSA) governing body has unveiled Italian sportswear manufacturer Macron as its new technical partner.
View ArticlePremier League to maintain PSR rules for next season
English soccer’s top-tier Premier League will retain its existing profitability and sustainability rules (PSR) for next season after discussions with its member clubs at a shareholders’ meeting.
View ArticleLIV Golf hits the rough in 2023 financials with non-US revenue below par
The Saudi Arabian Public Investment Fund (PIF) sovereign wealth vehicle has now piled close to $4 billion in investment into the LIV Golf breakaway tour, but losses at the sports property are...
View ArticleBayer cuts Castore ties, agrees new kit deal with New Balance
Bayer Leverkusen, the top German soccer club, has announced a new long-term kit supply deal with US sportswear brand New Balance.
View ArticleLG adds Red Roses deal to women’s sport portfolio
England's Rugby Football Union (RFU) governing body has struck a multi-year commercial deal with Korean consumer electronics company LG.
View ArticleUSL gets green light to launch top-tier league to rival MLS
The United Soccer League (USL), organizer of North America’s second and third-tier men’s competitions, has been given the green light to launch a Division One professional league, rivaling Major League...
View ArticleIMG secures widespread international coverage for Daytona 500
The upcoming 67th edition of US Nascar motor racing's annual Daytona 500 will be broadcast in more than 190 countries and territories with several media rights agreements in place globally.
View ArticleTrio of 2025 investments show Accelerate Ventures’ sporting appetite
Accelerate Ventures, a new venture capital fund focusing on the sports and sports technology markets, has unveiled three significant investments since the start of 2025.
View ArticleLIV Golf extends hosting deal with Adelaide, secures NZ coverage with TVNZ
LIV Golf and the South Australian state government have announced an agreement to keep Adelaide as the exclusive home of the controversial tour in Australia until 2031.
View ArticleCrypto company Tether takes minority stake in Juventus
Digital asset issuer Tether, which produces a type of stablecoin cryptocurrency, has bought a minority stake in Italian soccer giants Juventus.
View ArticleYouTube TV strikes Paramount distribution deal, expands NBA tie-up in India
YouTube TV, the streaming service owned by internet giant Google, has secured a new distribution contract with media giant Paramount Global, sparing its subscribers from losing access to CBS Sports and...
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