Further legal blow for EPL, tribunal denounces 2021-24 APT rules as “void”
English soccer's top-tier Premier League (EPL) has had the entirety of its 2021-24 regulations around Associated Party Transactions (APT) declared null and void by a tribunal.
View ArticleAston Martin F1 expands Ma’aden deal, brings in Coinbase
The Aston Martin Formula 1 (AMF1) motor racing team has further bolstered its commercial portfolio ahead of the 2025 season with the addition of US-based cryptocurrency exchange platform Coinbase as a...
View ArticleLexus prolongs ATP, LTA sponsorship deals
Lexus, the Japanese luxury car brand, has renewed its sponsorship deals with men’s tennis’ ATP Tour and the UK’s Lawn Tennis Association governing body.
View ArticleICC and Dubai’s Sobha Realty in global partnership
The International Cricket Council (ICC) has brought in Dubai-based real estate developer Sobha Realty as a new global partner for major men's events.
View ArticleAtlassian: Williams sponsorship a “unique opportunity”
Atlassian chief revenue officer Brian Duffy has called its newly announced title sponsorship of Formula 1 motor racing team Williams a “unique opportunity” to aid the team not just commercially but...
View ArticleAudi in as partner of Sky Sports’ F1 coverage
German automotive brand Audi has signed a three-year sponsorship deal with UK pay-TV heavyweight Sky Sports.
View ArticleCanal Plus expands Samsung partnership
International pay-TV broadcaster Canal Plus has extended its partnership with global electronics giant Samsung as it looks to increase its global subscriber base.
View ArticleMSC Cruises continues to ride F1 wave with Alpine, Ferrari-Ambipar partner
The BWT Alpine Formula 1 (F1) team has bolstered its commercial stable for the new season with cruise operator MSC Cruises and Argentine e-commerce company Mercado Libre.
View ArticlePremier Padel, Hexagon Cup join forces to swing for Olympic inclusion
The international Premier Padel series, and the Hexagon Cup annual padel tournament, have announced a new strategic partnership aimed at growing the sport globally across the men’s, women’s, and youth...
View ArticleSA Rugby inks AfriSam renewal, Monster Energy partnership
The South African Rugby Union governing body (SA Rugby) has continued to strengthen its sponsorship portfolio after securing new deals with cement and concrete company AfriSam, and energy drink Monster...
View ArticleEverPass to distribute Paramount’s UCL coverage in commercial venues
US media giant Paramount has today announced a multi-year agreement with EverPass Media, the media platform dedicated to commercial businesses, to distribute its coverage of matches from European...
View ArticleLFP dips into reserve funds to support teams as DAZN withholds payment
The Ligue de Football Professionnel (LFP), French soccer’s often embattled league organizer, has withdrawn funds from its cash reserves to pay clubs in its top-flight Ligue 1 to make up the shortfall...
View ArticleU-Next becomes Japanese rightsholder for all golf majors
Japanese streaming platform U-Next now holds rights to all four men’s golf majors, having secured exclusive rights to the prestigious US Open and US PGA Championship.
View ArticleSaudi Pro League adds to partner stable with short-term Samsung deal
The Saudi Pro League (SPL) soccer competition has brought global electronics giant Samsung on board as a new sponsor in a short-term tie-up.
View ArticleFIFA takes 2026, 2030 rights tender to nine European markets
Soccer’s global governing body FIFA has opened a media rights tender covering the next two men’s FIFA World Cups across nine European markets.
View ArticleSky expands Netball Super League coverage ahead of 2025 season
UK pay-TV heavyweight Sky will expand its coverage of England’s top-tier Netball Super League (NSL) after updating its rights agreement ahead of the 2025 season.
View ArticleNow Netflix wants Sunday afternoon NFL action
Global streaming giant Netflix is set to bid for rights to Sunday afternoon games from American football’s NFL, one of its senior executives has revealed.
View ArticleUS Soccer and Westwood One pen exclusive audio rights deal
The US Soccer governing body has agreed a deal with Westwood One, the radio network owned by Cumulus Media, to serve as its new domestic English-language audio rights partner.
View ArticleSuns, Mercury seek arena naming rights partner after Footprint exit
The Phoenix Suns and Mercury, of North American basketball’s NBA and WNBA, respectively, are seeking a new arena naming rights partner after ending their deal with environmental tech company Footprint...
View ArticleEsports World Cup targets international growth with Tencent tie-up
The Esports World Cup Foundation (EWCF), organizer of the titular international esports competition, has partnered with Chinese digital giant Tencent’s esports arm to expand its presence in the region.
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