PepsiCo expands UEFA women’s soccer deal to 2030
PepsiCo, the soft drink and snack foods giant, and European soccer's UEFA have renewed their partnership, which will see PepsiCo's brands continue their prominent presence in stadiums during women's...
View ArticleBeIN extends Davis Cup and BJK Cup rights in MENA and Australia
BeIN Sports, the major international pay-TV broadcaster, has renewed its deal with the International Tennis Federation (ITF) to continue showing the men’s Davis Cup and women’s Billie Jean King (BJK)...
View ArticleGetty Images nets exclusive global licensing deal for WWE
Professional wrestling promotion World Wrestling Entertainment (WWE) has announced an exclusive licensing partnership with photography company Getty Images.
View ArticleMLS in content distribution deal with ScorePlay
North American soccer’s MLS has entered into a tie-up with ScorePlay, a provider of AI-powered digital and media asset management solutions in sports.
View ArticleEuroLeague board rails against NBA Europe project
European basketball’s elite EuroLeague, has released a statement in opposition to the proposed European expansion from the US’ National Basketball Association (NBA).
View ArticleReport: NRL in talks to buy Super League stake, sets out conditions
Australia’s National Rugby League is considering a proposal to purchase a 33% stake in England’s Super League competition, it has been reported.
View ArticleUtah Jazz owner Smith launches $1bn sports tech investment fund
Ryan Smith, owner of the NBA’s Utah Jazz and NHL’s Utah Hockey Club, has launched a $1 billion investment firm specializing in tech startups operating within sports and entertainment with Ryan Sweeny,...
View ArticleRugby Australia confirms bumper Nine extension in significant uplift
The Rugby Australia (RA) governing body has made a move to secure its long-term future, agreeing a renewed domestic broadcast partnership with the country’s free-to-air Nine Network.
View ArticleMen’s, women’s March Madness finals strong once again in post-Clark era
The showpiece finals of the men’s and women’s “March Madness” NCAA Division I tournaments saw the two iconic college tournaments end on a strong note in the viewership stakes.
View ArticleATP Tour and Quint agree multi-year hospitality partnership
Men’s tennis' top-tier ATP Tour has today announced a new multi-year partnership with Quint, the travel and events company.
View ArticlePuma appoints McRae to lead North America amid tariff storm
German sportswear giant Puma has announced the appointment of Tara McRae to the role of president of its North America arm.
View ArticleRemitly returns as official partner for Major League Cricket
The Major League Cricket (MLC) franchise Twenty20 competition in the US has renewed its partnership with American online remittance service Remitly for a second consecutive season.
View ArticleRLC extends Super League – Steeden ball supply deal
Rugby League Commercial, which manages the commercial business of the UK’s Super League competition, has announced the long-term extension of its partnership with sporting goods manufacturer Steeden.
View ArticleNews Wrap: Valkyries, LTA, Charleston Open, Hampshire Women and Men
The Golden State Valkyries, of US women’s basketball’s WNBA, have announced CBS Bay Area as the team's official media partner for its inaugural season.
View ArticleDrive to Thrive: How F1 revitalized itself and became a commercial giant
In 2017, US mass media ownership group Liberty Media decided to enter the world of motorsports ownership, setting out to acquire racing’s elite series, Formula 1 (F1).
View ArticleChelsea in global tech tie-up with Vietnamese firm FPT
Chelsea, the English Premier League soccer club, has today announced a new global partnership with FPT Corporation, the Vietnam-based technology solutions company.
View ArticleEurosport India to show marquee MLS Sunday night games
Eurosport India, an arm of the Warner Bros. Discovery-owned international sports broadcaster, has acquired exclusive rights to show a package of games from North America’s Major League Soccer (MLS).
View ArticleHaas F1 releases tariff statement after owner’s business hit
The US-owned Haas Formula 1 (F1) motor racing team has announced it will be carrying on as usual despite owner Gene Haas' machine tools business reporting a "dramatic decrease in demand from both...
View ArticleInfront and FIFA strengthen ties through production deal
Infront, the international sports marketing agency, has expanded its relationship with soccer’s global governing body FIFA with an agreement to service the FIFA+ streaming platform through its...
View Article