Atletico extend Nike kit deal, Monaco replace Kappa with Mizuno
Spanish soccer club Atletico Madrid has announced a long-term extension to its sponsorship deal with global sportswear giant Nike until 2035.
View ArticleEmanuel-led consortium set to acquire Madrid, Miami Opens
A group led by Endeavor chief executive and co-founder Ari Emanuel is set to acquire the sports and entertainment giant’s Madrid Open and Miami Open top-tier tennis tournaments after outbidding private...
View ArticleAston Villa taps Legends to transform hospitality at Villa Park
Aston Villa, of English soccer’s top-tier Premier League, has announced a new long-term hospitality partnership with premium experiences company Legends.
View ArticleWBD extends Global Champions Tour and GCL rights
Media giant Warner Bros. Discovery (WBD) has renewed its partnership with Global Champions (GC), the organizer of the equestrian show jumping series Global Champions Tour, securing the broadcast rights...
View ArticleExplainer: What is the commercial strategy for athletics’ new Grand Slam Track?
Grand Slam Track (GST), the new high-profile athletics league established by American track legend Michael Johnson, held its first slam in Kingston, Jamaica, last weekend (April 4 to 6) at Independence...
View ArticleFIA turmoil continues as vice-president Reid departs
Motor racing’s FIA governing body is set for continued turmoil after the resignation of its deputy president Robert Reid over what he reportedly called “a steady erosion of the principles we promised...
View ArticleRelevent and US Soccer settle to end long-running legal battle
Relevent Sports, the global sports events promoter, has settled its antitrust lawsuit with US Soccer to end a long-running dispute with the national governing body.
View ArticleUS Senators call for DOJ investigation into Ticketmaster-Fanatics partnership
The US Department of Justice (DOJ) has been urged to investigate whether a ticketing partnership between Ticketmaster and e-commerce giant Fanatics had violated antitrust laws.
View ArticleBMO continues Canadian soccer support with NSL partnership
Ahead of its 2025 launch the new Canadian women’s soccer competition Northern Super League (NSL) has announced a new partnership with BMO Financial Group, the North American banking firm.
View ArticleFFR vows to act after damning report into failures at 2023 Rugby World Cup
The French Rugby Federation (FFR) is preparing to act against the directors of the organizing committee and hospitality body set up for the 2023 Rugby World Cup in France after a damning report...
View ArticleF1 cooks up latest sponsorship deal with Barilla
The elite motorsports series Formula 1 (F1) has confirmed a new multi-year partnership with leading Italian pasta brand Barilla.
View ArticleTottenham hire former Arsenal chief Venkatesham as CEO
Tottenham Hotspur, the English Premier League soccer club, has today announced the appointment of former Arsenal chief executive Vinai Venkatesham as their new CEO.
View ArticleGenius Sports’ Hunt in as StreamAMG’s managing director
StreamAMG, the UK-based sports streaming and technology services firm owned by PA Media Group, has appointed Paul Hunt as its new managing director.
View ArticleSeven Network secures 2026, 2030 Commonwealth Games rights in Australia
Australia’s free-to-air Seven Network has secured exclusive media rights in the country to the 2026 and 2030 editions of the Commonwealth Games multi-sport event.
View ArticleWNBA adds Ally Financial and Coach, Valkyries net United Airlines,...
The Women’s National Basketball Association (WNBA) has announced financial services company Ally Financial as the league’s official retail bank and member of its Changemakers Collective.
View ArticleNZR partners with Sports Travel and Hospitality Group
New Zealand Rugby (NZR) and UK-based Sports Travel and Hospitality Group (STH) have announced a new four-year partnership.
View ArticleAFC receives record interest in hosting AFC Cup 2031
The Asian Football Confederation (AFC) governing body received a record seven Expressions of Interest (EoI) to host its flagship Asian Cup national teams tournament in 2031.
View ArticleMidnite closes series B funding round with $10m in investment
UK sports betting and online casino operator Midnite closed a series B funding round, raising $10 million (£7.7 million) amid its consumer awareness push in the UK.
View ArticleLaLiga brings in HBS and TSA as new broadcast production partners
Spanish soccer’s top-tier LaLiga has selected Host Broadcast Services (HBS) and Telefonica Services Audiovisuales (TSA) as production partners for its top two divisions for the next five seasons.
View ArticleE1 adds Croatia stop to complete 2025 race calendar
E1, the all-electric motorboat racing series, has announced a new race in Dubrovnik, Croatia, will debut in 2025 as it finalizes this year's race calendar.
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