NSL in three-season Stats Perform data tie-up
Stats Perform, the international sports data technology provider, has been unveiled as a partner of the Northern Super League (NSL) professional women’s soccer competition in a three-campaign tie-up.
View ArticleNews Wrap: ATP Tour, LCCC, UFL, El Clásico
Men’s tennis’ top-tier ATP body and pet food brand Purina Pro Plan, part of Nestlé Purina PetCare Europe, have announced a multi-year partnership, making Purina Pro Plan the official pet nutrition...
View ArticleMcIlroy Masters triumph draws massive viewership in US, UK
Golf’s 2025 Masters has attracted strong viewership internationally thanks to strong play across the field and Rory McIlroy’s career Grand Slam-securing triumph
View ArticleSBS secures rights to 2025 Beach Volleyball World Championships
Volleyball World, the commercial vehicle of global governing body FIVB, has announced a domestic rights deal for the 2025 Beach Volleyball World Championships with Australian public-service broadcaster...
View ArticleMediapro to challenge loss of LaLiga production contract to HBS
Mediapro, the media rights and production agency, is contesting LaLiga’s decision to award its next broadcast production contract to Host Broadcast Services (HBS), claiming the top Spanish soccer...
View ArticleFIBA secures expanded German coverage with ProSieben, DT’s Magenta
Basketball governing body FIBA has announced new broadcast partnerships in Germany with free-to-air commercial network ProSiebenSat.1 and the country’s Deutsche Telekom telecommunications giant.
View ArticleInfront Productions lands Diamond League remit for 2025 season
Infront Productions, an arm of the international sports marketing agency, has secured a contract to provide post-production and streaming services for athletics’ elite annual Diamond League tour,...
View ArticleATP Tour bolsters commercial portfolio with Bitpanda deal
Men’s tennis’ top-tier ATP Tour has announced a multi-year global partnership with Austrian cryptocurrency brand Bitpanda as it continues to bolster its commercial partnerships.
View ArticleAldar and DP World Tour expand partnership to cover four events
Abu Dhabi-based real estate developer Aldar has now become an overall sponsor of European golf's DP World Tour through a three-year deal that expands its commercial relationship with the property.
View ArticleMLB adds Ace Hardware to sponsorship ranks in three-season deal
Major League Baseball (MLB) has secured US hardware retailer Ace Hardware as a new commercial partner in a three-year agreement.
View ArticleNetApp partners with NFL to grow league presence
American football’s elite National Football League (NFL) has today announced a new partnership with technology firm NetApp.
View ArticleRugby Australia loses A$37m in 2024, banking on lucrative Lions tour
Rugby Australia (RA) made a significant annual loss of A$36.8 million ($23.4 million) in the 2024 financial year, with the national governing body pinning its financial hopes on this year's upcoming...
View ArticleIOC adds mixed-team golf event to LA28, announces Olympic venues
The International Olympic Committee (IOC) has announced that a mixed-team golf event will debut at the Los Angeles 2028 (LA28) Olympic Games.
View ArticleWSC Sports acquires Infront’s Engines 365, takes on Infront Lab clients
WSC Sports, the sports-focused AI-powered video content provider, has completed the acquisition of the Engines 365 fan engagement solution from Infront Lab, the technology arm of the Infront sports and...
View ArticleVelocity Capital snaps up Unique Sports Group agency ownership stake
Private equity firm Velocity Capital Management has unveiled the acquisition of an ownership stake in Unique Sports Group (USG), a soccer-focused talent representation agency.
View ArticleLFP votes to end DAZN deal as dispute rumbles on
The broadcast saga between French soccer’s LFP and DAZN has taken another twist after the league organizing body voted to end its five-year domestic rights deal with the global streaming service after...
View ArticleNew hope for Commonwealth Games as seven nations express hosting interest
The Commonwealth Sport governing body has been given renewed hope for the future of the Commonwealth Games after seven nations expressed interest in hosting the 2030 or 2034 editions.
View ArticleBrazil’s CBF extends Sportradar Integrity partnership
Brazilian soccer’s CBF governing body has extended its exclusive partnership with Sportradar Integrity Services (SIS), a dedicated subsidiary of the international sports data intelligence and digital...
View ArticleIMG keeps US Open media distribution rights through USTA deal
Sports marketing heavyweight agency IMG has extended and expanded its media rights tie-up with the United States Tennis Association (USTA) in a multi-year deal.
View ArticleNHL renews regional tie-up with Chipotle Mexican Grill
Ice hockey’s NHL has today announced a multi-year extension of its North American partnership with restaurant chain Chipotle Mexican Grill.
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