News wrap: Minnesota Wild, Valencia, Toronto Tempo, Red Bull
The Minnesota Wild, of North American top-tier ice hockey’s NHL, have signed a new multi-year partnership with Minneapolis, Minnesota-based electric utility and natural gas firm Xcel Energy, one which...
View ArticleFA appoints Fuse UK MD Kendall as commercial partnerships lead
English soccer's Football Association (FA) has appointed Sarah Kendall as its new commercial partnerships head.
View ArticleOne Championship: Internationalizing a promotion in the digital age
Among mixed martial arts (MMA) promotions, One Championship is unique in that MMA is not its main focus, but rather one of four sports that the company promotes
View ArticlePSG renew Visit Rwanda partnership until 2028
French soccer giants Paris Saint-Germain (PSG) will continue to promote the Visit Rwanda tourism brand for the next three years after renewing and extending their deal with the Rwanda Development Board.
View ArticleIMG secures Sports Channel extension for EuroLeague in Israel
Euroleague Basketball, the organizer of top European club competitions, has extended its media rights tie-up in Israel with the Sports Channel for the next six years.
View ArticleECB adds Toyota as principal partner, CSA nets Suzuki sponsorship
The England and Wales Cricket Board (ECB) governing body has added Japanese automobile company Toyota as a major partner as it continues to strengthen its commercial roster.
View ArticlePremier Sports continues rugby rights sweep with URC extension through 2029
UK pay-TV sports network Premier Sports has reaffirmed its commitment to the rugby union market, extending its broadcast partnership with the United Rugby Championship competition for the next four years.
View ArticleMLS and TikTok extend content tie-up
North America’s Major League Soccer (MLS) has today announced a renewed multi-year partnership with short-form video platform TikTok.
View ArticleAmerican Airlines soars into regional 2026 FIFA World Cup sponsorship
American Airlines has been added to the ranks of commercial partners for men's soccer's 2026 FIFA World Cup, to be held across Mexico, the US, and Canada.
View ArticleFubo remains home of Premier League in Canada through 2027-28
Fubo TV, the sports-focused OTT streaming platform and internet TV service, has renewed its exclusive deal to show English soccer’s top-tier Premier League in Canada through the 2027-28 season.
View ArticleWTA taps Wasserman to find premium sponsor
The WTA women’s tennis tour has chosen global sports agency Wasserman as its exclusive sales agency to lead its search for a new premier partner.
View ArticleRoyal Air Maroc becomes CAF sponsor as Morocco gears up for major events
African soccer's governing body CAF has brought in the national airline of Morocco as a commercial partner.
View ArticleMiller family acquires Real Salt Lake, Utah Royals for $600m
The Miller family, former owners of the Utah Jazz NBA basketball franchise, have bought a controlling stake in North American soccer’s Real Salt Lake (RSL) – of the men’s MLS – and Utah Royals – of the...
View ArticleExperienced Linette appointed as French Alps 2030 CEO
French Alps 2030, the organizing body behind the 2030 Winter Olympic Games in that region, has appointed experienced sports and media executive Cyril Linette as its chief executive.
View ArticleWWE acquires Mexican wrestling promotion AAA
Professional wrestling promotion World Wrestling Entertainment (WWE) has announced its acquisition of leading Mexican lucha libre wrestling promotion AAA in partnership with Mexico-based sports and...
View ArticleDAZN diversifies with launch of soccer stats engine
DAZN, the international sports streaming platform, has expanded its offering after launching a new stats engine to provide users with in-depth insights and real-time scores.
View ArticleALT Sports Data secures $5m in latest funding round
Sports data and analytics firm ALT Sports Data (ASD) has closed a $5 million funding round co-led by investment firms Relay Ventures and Eberg Capital, existing backers of the company.
View ArticleNews Wrap: LTA-Howden, Kettle Chips-Women’s RWC, ESPN-Boston Marathon
England's Lawn Tennis Association (LTA) has unveiled a three-year commercial partnership with international insurance group Howden, running through 2027 and extending the overall relationship between...
View ArticleJapan Airlines becomes official supplier for WCH Tokyo 25
The World Athletics governing body has announced a sponsorship agreement with Japan Airlines for this year's flagship World Athletics Championships (WCH) in Tokyo.
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